The impact of globalization on organizational culture: Perspectives of administrative employees in Jordanian public university hospitals

This study explores the impact of globalization, represented through multicultural environments, on the organizational culture of Jordanian public university hospitals. It specifically investigates administrative staff perceptions of how globalization influences change management, goal achievement, teamwork coordination, customer orientation, and cultural cohesion. A quantitative research approach was used, employing a structured questionnaire distributed to administrative personnel at two major public university hospitals. The instrument integrated items adapted from established multicultural and organizational culture assessment tools, using a five-point Likert scale. Data from 80 respondents were analyzed using descriptive statistics, t-tests, ANOVA, correlation, and regression analysis to examine relationships and differences across demographic variables. The findings reveal a moderately effective multicultural environment influenced by globalization, with mixed perceptions across cultural dimensions. While globalization has positively contributed to adaptability to change and enhanced teamwork coordination, challenges remain in aligning hospital goals with global standards and fostering inclusive communication. Customer orientation and cultural strength were rated moderately, indicating partial integration of global healthcare values. Regression analysis showed a significant relationship between multicultural communication and effective teamwork, whereas interactions among different cultures were negatively associated with teamwork coordination. Globalization exerts a complex and uneven influence on organizational culture within Jordanian university hospitals. Although institutions are becoming more responsive to global healthcare trends, significant gaps remain in strategic alignment, cultural integration, and inclusive practices. The study emphasizes the importance of addressing communication barriers, resistance to change, and diversity management to realize the full benefits of globalization. The study highlights the need for cross-cultural training, leadership development, and inclusive change management strategies. Strengthening communication frameworks and aligning organizational goals with global healthcare standards are critical for building resilient, patient-centered hospital cultures. Insights from this research can inform hospital administrators and policymakers in developing targeted interventions for sustainable globalization integration in healthcare settings.