Factors affecting the competitiveness of logistics enterprises: Empirical evidence in Vietnam

The study aims to identify the factors affecting the competitiveness of Vietnamese logistics enterprises. Data for the research was collected from 274 logistics enterprises. The data analysis methods utilized include scale reliability testing, exploratory factor analysis, measurement model analysis, and linear structure modeling (PLS-SEM). The research findings indicate that financial capacity, competitive pricing, service quality, connection capacity and relationship building, human resources, marketing capacity, management capacity, government policies, international integration, science and technology, economic and social factors, and social responsibility positively influence the competitiveness of Vietnamese logistics enterprises. The research focuses exclusively on analyzing the external and internal environments of small and medium-sized logistics enterprises in three major cities in Vietnam. The results provide theoretical and practical management implications, aiding Vietnamese logistics enterprises in enhancing their competitiveness in the market. The conducted empirical study is the first of its kind among Vietnamese logistics enterprises and provides unique data that can be used to enhance the competitiveness of these enterprises.