Improving the supply chain of Kintamani Bali coffee: Enhancing quality, efficiency, and global competitiveness

This study aims to analyze and discuss improvements in the supply chain of Kintamani Bali coffee, focusing on the challenges faced by farmers and exploring opportunities to enhance distribution efficiency, product quality, and global competitiveness. Using a qualitative explanatory approach and case study methodology, the research gathers primary and secondary data through interviews, observations, and literature reviews. The data is analyzed thematically and triangulated for validity. The findings reveal that Indonesia, as the third-largest coffee producer, has significant potential to strengthen its position in the global coffee value chain through strategies such as quality differentiation, better post-harvest processing, and improved farming practices. However, challenges such as limited farmer expertise, dependence on middlemen, and a lack of investment have led to inconsistent harvests and fluctuations in production and exports. Opportunities for growth include expanding agro-tourism, improving post-harvest techniques, and fostering strong public-private partnerships. The study concludes that enhancing coffee quality, processing methods, and sustainable farming practices can improve Indonesia’s competitiveness in the global market. Recommendations include strengthening public-private partnerships, increasing farmer education, developing digital tracking systems, and improving post-harvest processing. These actions will create a more efficient and globally recognized Kintamani coffee supply chain, benefiting farmers and the broader coffee industry. This research contributes novel insights by applying a supply chain management perspective to Kintamani Bali coffee, addressing both local challenges and global opportunities.