Behavioral intention to use cryptocurrency as medium of exchange: Malaysian youth perspective

This study explores the behavioral intentions of Malaysian youth in the Klang Valley regarding their use of cryptocurrency as a medium of exchange, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The study investigates four variables, including performance expectancy, effort expectancy, social influence, and facilitating conditions, and their effect on the intention to utilize cryptocurrencies as a medium of exchange. The results indicate that performance expectancy and effort expectancy play a crucial role in influencing adoption decisions, underscoring the significance of perceived usefulness and ease of use. The impact of social influence, which encompasses peer and societal acceptance, is crucial. Additionally, facilitating conditions like dependable infrastructure and accessible support significantly increase the chances of adoption. This study addresses these dimensions within a developing country where cryptocurrency adoption is emerging, thereby filling a significant gap in the existing literature. This provides practical guidance for decision-makers, Fintech innovators, and enterprises to promote inclusive and youth-focused approaches for enhancing the use of cryptocurrency as a medium of exchange. The findings enhance the discussion surrounding digital financial payment ecosystems, especially in customizing strategies for tech-savvy younger populations.