Cultural heritage meets digital innovation: Technology adoption in Minangkabau's traditional SMEs

This study explores the integration of cultural heritage and digital transformation through the lens of technology adoption in traditional SMEs in Minangkabau, specifically Kampung Rendang in Payakumbuh and Kampung Tenun Pandai Sikek. Traditional SMEs, deeply rooted in Minangkabau’s rich cultural values, face challenges in adapting to digital technology while maintaining their unique identity. The research aims to analyze the role of digital capital in this transformation, highlighting access to and competency in digital technologies. A qualitative comparative method was used to examine the experiences of 35 informants, including SME owners, workers, and relevant stakeholders. Data were collected through in-depth interviews, observations, and document reviews. The findings revealed that while 83% of Rendang SMEs and 73% of Tenun SMEs have adopted digital technologies, their usage often focuses on social media and e-commerce for marketing and promotion rather than full operational integration. Significant barriers remain, including limited digital competence, insufficient training, and concerns about digital security. The study also identified how Minangkabau’s cultural context influences adoption decisions. Kampung Rendang actively integrates technology to expand its global market reach, while Kampung Tenun prioritizes maintaining traditional crafting methods, limiting digital adoption to promotional activities. This research provided insights into how digital technology supports the sustainability of traditional SMEs while preserving cultural values. Recommendations include sustained training programs, government support, and collaborative efforts to enhance digital competency and market access. By bridging cultural heritage with innovation, Minangkabau SMEs can achieve global competitiveness while honoring their traditions.