Culture, art, technology, and perception: A creative generation model for museum cultural and creative product design

This study is dedicated to an in-depth exploration of the key elements and internal mechanisms of the creative generation of museum cultural and creative products (MCCPs). Given the fragmented state of previous studies and the lack of a unified framework, this study aims to gain a deeper understanding of the creative process of MCCP design. An exploratory qualitative research method was chosen, with grounded theory as the basic method. From January to May 2024, data was collected from multiple sources. These included interviews with designers, craftsmen, museum staff, and consumers, as well as materials from online newspapers, websites, videos, and exhibitions. Theoretical sampling was adopted. Data collection and analysis were conducted simultaneously until data saturation was reached. To ensure the validity of the study, various triangulation methods were used. This study developed a "Culture-Art-Technology-Perception" model. Cultural heritage, including collection culture, regional culture, and traditional culture, is the basis of creativity. Artistic inspiration from different art forms provides a unique creative perspective. Technological innovation uses new materials and new technologies as carriers to broaden the form of creativity, while consumers' perceptions such as aesthetics, cultural identity, and functional needs guide and modify the creative process. This model expands the research scope of MCCP design creativity generation, clarifies the interaction between various elements, fills the gap in existing research, and provides practical guidance for the design and development of MCCP. Museums and industry practitioners can use this model to explore cultural heritage, integrate new technologies, take into account consumer needs, and promote the sustainable development of the museum cultural and creative industry.