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Content
December 2009, Volume 19, Issue 2
- 125-141 The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education
by Abhay Shah - 142-165 An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education
by Dawn M. Edmiston-Strasser - 166-178 Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education
by Mark John Somers - 179-190 Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context
by James L. Thomas & Brent J. Cunningham
May 2009, Volume 19, Issue 1
- 1-25 Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes
by Gary R. Johnson & Colby Jubenville & Benjamin Goss - 26-37 A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
by Brian A. Vander Schee - 38-64 Education as Service: The Understanding of University Experience Through the Service Logic
by Irene C. L. Ng & Jeannie Forbes - 65-84 Higher Education Institutions: Satisfaction and Loyalty among International Students
by Audhesh K. Paswan & Gopala Ganesh - 85-107 Prospective Students' Perceptions of University Brands: An Empirical Study
by Roger Bennett & Rehnuma Ali-Choudhury
March 2008, Volume 18, Issue 2
- 145-170 An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships
by Sung-Un Yang & Sue Westcott Alessandri & Dennis F. Kinsey - 186-215 Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?
by Mike Willis
January 2008, Volume 18, Issue 2
- 171-185 Changing the Name of a Major University: A Case Study and How-To Guide
by Diana L. Haytko & Greg Burris & Sarah M. Smith
February 2008, Volume 18, Issue 1
- 124-144 Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities
by Robert A. Opoku & Magnus Hultman & Esmail Saheli-Sangari
June 2008, Volume 18, Issue 1
- 79-101 Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA
by Grady Bruce & Rachel Edgington
January 2008, Volume 18, Issue 1
- 102-123 A Market/Value Based Approach to Satisfy Stakeholders of Higher Education
by Gordon W. McClung & Mary W. Werner
April 2008, Volume 17, Issue 2
- 169-188 De-Mystifying the U.S. News Rankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It
by Joe Brennan & Robert Brodnick & Diana Pinckley - 189-215 Conjoint Analysis of Study Abroad Preferences: Key Attributes, Segments and Implications for Increasing Student Participation
by Michael S. Garver & Richard L. Divine - 216-237 SERVMO: A Measure for Service-Driven Market Orientation in Higher Education
by B.H. Voon - 238-255 Service Strategies for Higher Educational Institutions Based on Student Segmentation
by Amit K. Ghosh & Rajshekhar Javalgi & Thomas W. Whipple - 256-291 Underlying Consumer-Valuing Structures of Baby Boomers as Older Adults in Community Colleges: A Grounded Theory
by Louis Mark Palazesi & Beverly L. Bower & Robert A. Schwartz - 292-325 University Student Satisfaction: An Empirical Analysis
by Michael D. Clemes & Christopher E.C. Gan & Tzu-Hui Kao
January 2007, Volume 18, Issue 2
- 240-263 An Exploratory Study of International Students Studying and Living in a Regional Area
by Peter Townsend & Huay Jun Poh
November 2007, Volume 18, Issue 2
- 216-239 Study Motivations and Study Preferences in the Korean Hospitality and Tourism Field
by Samuel Seongseop Kim & Myong Jae Lee & Kaye Chon
November 2007, Volume 18, Issue 1
- 1-33 Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities
by Liang-Hsuan Chen - 34-49 Stressors for College Bound High School Students Based on Sex of Respondents
by Gregory M. Broekemier & Kay A. Hodge - 50-78 Marketing for Higher Education: A Relationship Marketing Approach
by Øyvind Helgesen
August 2007, Volume 17, Issue 1
- 1-2 Editor'S Note
by Thomas J. Hayes
January 2007, Volume 17, Issue 1
- 117-145 A University Name Change: Significance of Faculty Involvement
by Cleamon Moorer - 147-167 Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University's Attempt to Develop a Consistent Athletic Brand Identity
by Sue Westcott Alessandri
April 2006, Volume 17, Issue 1
- 49-65 Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing
by Iryna Pentina & Concha Neeley
November 2006, Volume 17, Issue 1
- 3-11 Does Advertising Pervert Higher Education? Is There a Case for Resistance?
by Paul Gibbs - 13-15 Advertising Can Be an Effective Integrated Marketing Tool
by Larry D. Lauer
October 2006, Volume 17, Issue 1
- 17-47 Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context
by Sunita Prugsamatz & Joo-Gim Heaney & Frank Alpert - 67-90 Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?
by Jonathan Adams & Vicki Eveland - 91-116 Market Orientation of Spanish Public Universities: A Suitable Response to the Growing Competition
by Carlos Flavián & Javier Lozano
February 2006, Volume 16, Issue 2
- 105-134 An Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities
by Benjamin D. Goss & Colby B. Jubenville & Jaime Orejan
March 2006, Volume 16, Issue 2
- 1-23 The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan
by Basheer A. M. AL-ALAK - 25-43 Marketing Colleges to Home-Schooled Students
by Perry Haan & Cam Cruickshank - 45-82 The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market
by Mike Willis - 83-104 A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities
by Mohamed M. Mostafa - 135-155 The Impact of New Major Offerings on Student Retention
by Paul L. Sauer & Joseph B. O'Donnell
January 2006, Volume 16, Issue 1
- 97-114 Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding
by Kimberly M. Judson & Linda Gorchels & Timothy W. Aurand - 115-141 Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity
by Mike Willis - 143-158 Understanding MBA Consumer Needs and the Development of Marketing Strategy
by Lynn Dailey & Murphy Anderson & Cristina Ingenito & David Duffy & Paul Krimm & Scott Thomson
April 2006, Volume 15, Issue 2
- 47-80 Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College
by Phylis M. Mansfield & Jacquelyn Warwick
December 2005, Volume 16, Issue 1
- 1-24 Marketing a U.S. University to International Students: Which Approach Is Best--Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries
by Abhay Shah & Heidi Laino - 25-45 Segmenting University Students on the Basis of Their Expectations
by Maria Fuentes Blasco & Irene Gil Saura
November 2005, Volume 16, Issue 1
- 47-76 Accreditation in Higher Business Education in the Private Sector: The Case of Jordan
by Hala Ahmad Sabri & Ghaleb Awad El-Refae - 77-95 Measuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia, UK, and USA
by Terry Gatfield & Ching-huei Chen
March 2005, Volume 15, Issue 2
- 1-30 An Identification and Analysis of Students' Expectations and Views Regarding Foreign-Sourced Tertiary Education Programs Delivered in China: Investigating the Next Stage of Internationalisation and Market Entry for Foreign Universities
by Mike Willis - 31-46 Factors Influencing International Students' Choice of an Education Destination--A Correspondence Analysis
by Tekle Shanka & Vanessa Quintal & Ruth Taylor - 81-102 Choice Modeling New Zealand High School Seniors' Preferences for University Education
by David K. Holdsworth & Derek Nind - 105-127 Postgraduate International Students from Asia: Factors Influencing Satisfaction
by Rodney Arambewela & John Hall & Segu Zuhair - 129-153 University Marketing: Perceptions, Practices and Prospects in the Less Developed World
by Felix Maringe - 155-179 The Perceptual Impact of U.S. News & World Report Rankings on Eight Public MBA Programs
by Nissa Dahlin-Brown
February 2005, Volume 14, Issue 2
February 2004, Volume 15, Issue 1
- 23-49 Why Do Students Switch from One University to Another: The View of Students Studying for a Foreign Degree in Hong Kong
by Mike Willis - 51-79 Adjustment in University Students Admitted by High School Recommendations as Compared with Their Classmates
by Chau-kiu Cheung & David Ping-Pui Lok & David Kin-keung Chan
June 2004, Volume 15, Issue 1
- 97-115 Demographic and Psychographic Variables Associated with Hispanic Business Majors Intending to Pursue Graduate Studies: Marketing Implications
by Russell Adams & Morris Kalliny & Anshu Saran & Gilberto de los Santos
December 2004, Volume 15, Issue 1
- 81-95 At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home
by Michael J. Roszkowski & Paul J. Reilly
April 2004, Volume 14, Issue 2
- 61-79 Building a University Brand Community: The Long-Term Impact of Shared Experiences
by James H. McAlexander & Harold F. Koenig & John W. Schouten
February 2004, Volume 14, Issue 2
- 19-36 Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs
by Roberta L. Schneider - 37-59 The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study
by Philip L. Dawes & Jennifer Brown
February 2003, Volume 14, Issue 1
- 1-21 An Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong
by Mike Willis & Rowan Kennedy - 107-121 The Application of the Chinese Sense of “Balance” to Agreements Signed Between Chinese and Foreign Institutions in the Chinese Higher Education Sector: Adding Depth to a Popular Cultural Concept
by Mike Willis
June 2003, Volume 14, Issue 1
- 93-106 Attracting College Candidates: The Impact of Perceived Social Life
by Anthony J. Capraro & Michelle L. Patrick & Melissa Wilson
July 2003, Volume 14, Issue 1
- 61-77 Investigating the Significance of VFR Visits to International Students
by Ruth Taylor & Tekle Shanka & Jeff Pope
September 2003, Volume 14, Issue 1
- 41-60 International and Local Student Satisfaction: Resources and Capabilities Perspective
by Felix T. Mavondo & Yelena Tsarenko & Mark Gabbott - 79-91 Student Satisfaction and Retention: A Conceptual Model
by Clinton B. Schertzer & Susan M. B. Schertzer
February 2003, Volume 13, Issue 1-2
- 101-125 Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents
by Jacquelyn Warwick & Phylis M. Mansfield - 179-197 Alumni Perceptions of a Move to NCAA Division IA Football Membership
by Donald P. Roy & Susan K. Harmon & Timothy R. Graeff
April 2003, Volume 13, Issue 1-2
- 1-15 Key Elements of a Successful Drive Toward Marketing Strategy Making
by Cynthia W. Cann & Marie A. George - 17-31 A, B, CD, DVD: Marketing Higher Education to the Millennial Generation
by Lee F. Furbeck & Marc L. Harding & Darin R. Wohlgemuth & David R. Bousquet - 33-55 Building a Better Applicant Pool--A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students
by Bart Herridge & Robert Heil - 57-75 Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education
by Rubeena Çetin - 77-86 Marketing Maps: Illustrating How Marketing Works
by James F. Gyure & Susan G. Arnold
January 2003, Volume 13, Issue 1-2
- 87-99 An Update on the Use of Ranks in Calibrating and Marketing Higher Education
by Stewart Page & Ken Cramer - 127-157 Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing
by Dennis B. Arnett & C. Michael Wittmann & Bennie J. Wilson - 159-177 Looking East--Looking West: Exploring the Views of Hong Kong University Students About Traditional Chinese Cultural Values in Terms of the Delivery of Foreign Programs
by Mike Willis
January 2003, Volume 12, Issue 2
- 69-83 Choice-Based Segmentation As an Enrollment Management Tool
by Mark R. Young
October 2002, Volume 15, Issue 1
May 2002, Volume 14, Issue 1
- 23-40 Marketing the University to Student-Athletes: Understanding University Selection Criteria
by Kimberly M. Judson & Jeffrey D. James & Timothy W. Aurand
December 2002, Volume 12, Issue 2
- 15-34 The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education
by Dennis N. Bristow & Kenneth C. Schneider - 35-47 Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment
by Kirk Smith - 49-68 Impact of Internet Images: Impression-Formation Effects of University Web Site Images
by Srividya Ramasubramanian & James F. Gyure & Nasreen M. Mursi
November 2002, Volume 12, Issue 2
- 1-14 An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy
by Frank G. Bingham & Charles J. Quigley & Keith B. Murray
June 2002, Volume 12, Issue 1
November 2002, Volume 12, Issue 1
- 1-14 Attitudes About Marketing in Higher Education: An Exploratory Study
by John M. McGrath - 15-29 The Current State of Marketing Activity Among Higher Education Institutions
by Cynthia M. Newman - 49-75 Determinants of Awareness, Consideration, and Choice Set Size in University Choice
by Philip L. Dawes & Jennifer Brown
February 2002, Volume 11, Issue 4
- 1-18 Factors That Predict Academic Reputation Don't Always Predict Desire to Attend
by Michael J. Conard & Maureen A. Conard - 19-27 A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”
by Frank G. Bingham & Charles J. Quigley & Keith B. Murray
April 2001, Volume 11, Issue 4
- 29-49 Price Elasticity of Per-Credit-Hour Tuition Charges and the Effects on Four-Year Graduation Rates
by Carol W. DeMoranville & Paula Bogott O'Donnell - 51-66 Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail
by Colleen M. Howes & Mark R. Mailloux
November 2001, Volume 11, Issue 3
- 1-16 A Profile of Today's Distance Learners: An Investigation of Demographic and Individual Difference Variables of Distance and Non-Distance Learners
by Gary Latanich & Sarath A. Nonis & Gail I. Hudson - 17-37 Using College Web Sites for Student Recruitment: A Relationship Marketing Study
by Bart Kittle & Diane Ciba - 39-64 An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking to Enter the Hong Kong Higher Education Market
by Mike Willis - 65-84 Strategic Alliances Between Chinese and Foreign Universities: Was a Staggered Form of Entry Used?
by Mike Willis
October 2001, Volume 11, Issue 2
- 1-20 Exploring the Decision Process of School Leavers' and 'Mature Students' in University Choice
by Debra Harker & Peter Slade & Michael Harker - 21-37 A Process for Developing Regional Business School—Business Community Relationships
by John W. Henke & Eileen Peacock & Kenneth M. York - 39-60 Gender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women
by Eric Kolhede - 61-89 Country Image and Expectations Toward International Programs in Business Administration Among Thai Students
by Krairoek Pinkaeo & Mark Speece - 91-107 Characterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model
by Gregory Stiber
December 2000, Volume 11, Issue 1
- 1-19 The Student Is Not the Customer—An Alternative Perspective
by Darlene Bay & Harold Daniel
October 2000, Volume 11, Issue 1
- 39-61 Segmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students
by Thomas A. Klein & Patsy F. Scott & Joseph L. Clark - 63-72 Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities
by Matthew D. Shank & Margaret H. Winchell & Margaret Myers - 73-95 The Identification, Application and Use of Four Distinct Levels of Sino-Foreign Cooperation in the State Higher Education Sector
by Mike Willis
November 2000, Volume 11, Issue 1
- 21-38 Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations
by Ann E. Carrel & Denise D. Schoenbachler
October 2000, Volume 10, Issue 4
- 1-11 Key Factors Influencing Student Satisfaction Related to Recruitment and Retention
by Kevin M. Elliott & Margaret A. Healy - 51-62 The Expected Monetary Value of a Student: A Model and Example
by Ronald Hoverstad & Ray Sylvester & Kevin E. Voss
September 2000, Volume 10, Issue 4
- 13-33 Means-End Theory: Getting the Service Customers's Attention
by Deborah E. Rosen & Timothy B. Greenlee - 35-49 Using “Relationship Marketing” Theory to Develop a Training Model for Admissions Recruiters
by James F. Gyure & Susan G. Arnold - 63-82 Beyond the Mission Statement: Alternative Futures for Today's Universities
by Donna S. Finley & Gayla Rogers & John R. Galloway
August 2000, Volume 10, Issue 3
- 61-76 Improve Your Marketing Results by Asking Peter F. Drucker's “Five Most Important Questions”
by Constance Rossum & Geoffrey Baum - 77-97 Brand as Relevance
by Robert A. Sevier
September 2000, Volume 10, Issue 3
- 21-44 University Experiences, the Student-College Relationship, and Alumni Support
by James H. McAlexander & Harold F. Koenig
July 2000, Volume 10, Issue 3
- 1-20 An Examination of Students' Perceptions of Service Quality in Higher Education
by Michael D. Clemes & Lucie K. Ozanne & Lam Tram - 45-59 The Role of Advising in Non-Returning Students' Perceptions of Their University
by Mark Peterson & Judy A. Wagner & Charles W. Lamb
March 2000, Volume 10, Issue 2
- 11-26 Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education
by Michael L. Klassen - 27-38 MBA Marketing Curriculum for the 21st Century
by Kenneth Saban & Conway Lackman & John Lanasa & David Burns - 39-57 Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives
by Tim Mazzarol & Geoffrey N. Soutar & Vicky Thein - 59-69 Ranking of Canadian Universities: A New Marketing Tool
by Stewart Page
July 2000, Volume 10, Issue 2
- 1-9 Evaluating Belief Strength and Consistency in the Assessment of University Image
by James A. Karrh
January 2000, Volume 10, Issue 1
- 1-12 Technology Fees Can Be Used to Improve Marketing Strategies in Public Urban Universities
by James Wetzel & Dennis O'Toole & Michael W. Little - 13-26 Characterizing the Decision Process Leading to Enrollment in Doctoral Programs: Theory, Application, and Practice
by Gregory F. Stiber - 43-53 At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why
by Michael Klassen & Eric Sitzman
May 1999, Volume 10, Issue 1
- 27-41 A Scale for Measuring Student Perceptions of Quality: An Australian Asian Perspective
by Terry Gatfield
December 1999, Volume 9, Issue 4
- 81-94 Quality Assessment of College Admissions Processes
by Caroline Fisher & Elizabeth Weymann & Amy Todd
November 1999, Volume 9, Issue 4
- 69-80 An Analysis of Academic Reputation as Perceived by Consumers of Higher Education
by Michael J. Conard & Maureen A. Conard
September 1999, Volume 9, Issue 4
- 53-67 When Marketing Really Matters: The Survival of a Russian Post-Graduate Institute
by David R. Decker & Yuri A. Sokurienko
June 1999, Volume 9, Issue 4
October 1999, Volume 9, Issue 4
- 25-35 The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?
by Anthony C. Peyronel
August 1999, Volume 9, Issue 4
- 37-52 Institutional Advertising in Higher Education
by Bart Kittle
June 1998, Volume 9, Issue 3
- 73-89 Employer Satisfaction with Job Skills of Business College Graduates and Its Impact on Hiring Behavior
by Sharon R. Paranto & Mayuresh Kelkar
September 1998, Volume 9, Issue 3
- 25-38 Portrayal of Older Students by Colleges and Universities
by Robin T. Peterson & Frank K. Bryant
July 1998, Volume 9, Issue 3
- 1-13 Differences in College Choice Criteria Between Deciding Students and Their Parents
by Greg M. Broekemier & Srivatsa Seshadri
April 1998, Volume 9, Issue 3
- 49-72 Expected Service Quality as Perceived by Potential Customers of an Educational Institution
by Abhay Shah & Charles Zeis & Hailu Regassa & Ahmad Ahmadian
January 1998, Volume 9, Issue 3
- 15-24 Higher Education Marketing: A Challenge
by Richard M. Canterbury
May 1998, Volume 9, Issue 2
- 59-81 An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats
by John W. Barnes & John Hadjimarcou
February 1998, Volume 9, Issue 2
- 1-17 The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education
by Charles J. Quigley & Frank G. Bingham & Elaine M. Notarantonio & Keith Murray - 83-91 Impact of Universities' Promotional Materials on College Choice
by Jami J. Armstrong & D. Barry Lumsden
December 1998, Volume 9, Issue 2
- 19-40 Concepts in Conflict: Students and Customers--An Australian Perspective
by Linda Brennan & Lynne Bennington - 93-105 The Antecedents of the Market Orientation in Higher Education
by D. J. Wasmer & Gordon C. Bruner
August 1998, Volume 9, Issue 2
- 41-58 Organizing for Effective Marketing Communications in Higher Education: Restructuring for Your Competitive Edge in Marketing
by Gene C. Sands & Rick J. Smith
March 1998, Volume 9, Issue 1
- 11-24 Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education
by Keith Adler - 25-37 Using Logistic Regression to Identify New “At-Risk” Freshmen
by Jerry L. Nichols & Paul M. Orehovec & Scott Ingold - 53-68 University Image: The Benefits of Assessment and Modeling
by R. Eric Landrum & Rob Turrisi & Clayton Harless - 69-91 Student Expectations of the University Experience: Levels and Antecedents for Pre-Entry Freshmen
by Jane W. Licata & James G. Maxham
January 1998, Volume 9, Issue 1
- 1-10 The International Product Life Cycle Theoretical Framework and Its Application to Marketing Higher Education to International Countries: An Australian/Asian Perspective
by Terry Gatfield - 39-52 Satisfaction with Business Education: A Comparison of Business Students and Their Parents
by Beverly A. Browne & Dennis Kaldenberg & William G. Browne
August 1998, Volume 8, Issue 4
- 1-16 Do You See What I See? The Marketing Lens Model in an Academic Setting
by Dennis N. Bristow - 17-28 Integrating Strategic Marketing on an Institutional Level
by Sandra S. Liu - 29-48 MBA Quality Signals
by Randall G. Chapman - 49-59 Evaluating Market Orientation of an Executive MBA Program
by Khalid M. Dubas & Waqar I. Ghani & Stanley Davis & James T. Strong - 61-81 College Choice in a Brand Elimination Framework: The Administrator's Perspective
by Deborah E. Rosen & James M. Curran & Timothy B. Greenlee - 83-96 Consumer Attitudes to the Higher Education Application Process
by Geraldine Clarke & M. A. Brown
July 1998, Volume 8, Issue 3
- 1-14 Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
by Beverly A. Browne & Dennis O. Kaldenberg & William G. Browne & Daniel J. Brown - 15-29 Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates
by Leigh Lawton & Lorman Lundsten - 31-44 Marketing Department Summer School Enrollment: An Analysis and Recommendations
by R. Stephen Parker & Charlie Pettijohn & Jennifer Leimkuehler - 45-62 Managing Quality by Action Research—Improving Quality Service Delivery in Higher Education as a Marketing Strategy
by Brian Corbitt - 63-71 Gender Effects on the University Selection Process
by Matthew D. Shank & Fred Beasley - 73-92 College Choice in a Brand Elimination Framework: The High School Student's Perspective
by Deborah E. Rosen & James M. Curran & Timothy B. Greenlee
May 1997, Volume 9, Issue 3
- 39-47 An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective
by Marion S. Webb & Kenneth R. Mayer & Virginie Pioche
August 1997, Volume 8, Issue 2
- 1-13 Employers' Perceptions of Service Quality in Higher Education
by Mathew Joseph & Beatriz Joseph - 15-28 Assessing Customer Satisfaction with a Master of Business Administration Program: Implications for Resource Allocation
by Gregory S. Martin & Jeffrey K. Bray - 29-35 A Reconceptualization of the Marketing Mix: Using the 4 C's to Improve Marketing Planning in Higher Education
by D. J. Wasmer & James R. Williams & Julie Stevenson - 37-51 The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University
by Michael W. Little & Dennis O'Toole & James Wetzel - 53-71 What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities
by Paul Sergius Koku
June 1997, Volume 8, Issue 1
- 1-14 Developing Slogans for Marketing of Higher Education
by Ronald J. Bauerly & Carolyn Tripp - 15-24 Repositioning the MBA: Issues and Implications
by Leslie A. Goldgehn & Kathleen R. Kane - 25-39 International University Education: An Australian Perspective
by Meredith A. Lawley & Oliver H. M. Yau - 41-53 Growth Strategies for U.S. Colleges and Universities
by Janet Y. Murray & Russell H. Murray & Larry E. Lann - 55-67 Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors
by Richard E. Plank & Larry Chiagouris - 69-90 Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions
by Marion S. Webb & Ronald L. Coccari & Augustine Lado & Lida C. Allen & Alan K. Reichert
February 1997, Volume 7, Issue 4
- 1-19 The MBA Program: A Restructured Product for Today's Market
by Bradley S. O'Hara & Mike Cudd & John O. King - 21-34 Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis
by Clare L. Comm & Duncan G. LaBay - 35-48 Campus Recruiting: What the Recruiters Are Looking For
by Martha R. Turner & Thomas Li-Ping Tang & H. Ronald Moser - 49-59 Public Policy and the Management of Higher Education in Sub-Saharan Africa: The Case of Kenya
by Kenneth R. Gray & Sid Howard Credle - 61-72 Developing Advertising and Promotion Strategies for Higher Education
by Karen A. Berger & Harlan P. Wallingford - 73-85 Doctoral Programs: What Factors Attract Students
by Marion Stanton Webb & Ronald L. Coccari & Lida Cherie Allen
December 1996, Volume 7, Issue 3
- 1-15 Educational Choices of Adult Learners
by Patrick G. Buckley & Tom Mahaffey & Ronald E. Turner - 17-37 Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction
by Randall G. Chapman - 39-47 Globalizing the Business School Curriculum: The Fordham Experience
by Janet DiLorenzo-Aiss & Paul Dion - 49-64 The Development and Marketing of Business Seminars by Universities: Participant Format Preferences
by Linda Gorchels & Timothy W. Aurand & Geoffrey L. Gordon - 65-80 Asian Students: Their Experiences and Perceptions of Australian Universities
by John W. Wilkinson & Akiko Mahara & Pascale G. Quester - 81-93 The Home Schooling “Market”: Results and Implications of Current Research
by James A. Muncy - 95-102 Image Gap Analysis: A Pilot Study
by Robert E. Stevens & William E. Warren & David L. Loudon & Paul Dunn
July 1996, Volume 7, Issue 2
- 1-16 University Marketing: A Professional Service Organization Perspective
by Jane Licata & Gary L. Frankwick - 17-32 Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing
by James Lynch & Robert Carver & John Michael Virgo - 33-41 Focus Groups Help to Focus the Marketing Strategy
by Hanna Ashar & Maureen Lane - 43-56 An Enrollment Marketing Plan for Institutions of Higher Learning: An Update
by Frank G. Bingham - 57-73 Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major
by Shohreh A. Kaynama & Louise W. Smith - 75-84 Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education
by Ugar Yavas & Donald J. Shemwell - 85-94 Service Quality in Educational Institutions: A Foreign Student View
by Geoffrey N. Soutar & Margaret M. McNcil & Kwee Lim - 95-102 The Rankings of Marketing Programs in China
by Wai-sum Siu - 103-113 The MBA: Is the UK Version Better?
by Ed Weymes
June 1996, Volume 7, Issue 1
- 1-8 A Studied View of Faculty Morale
by David Hughes McElreath & Robert Boissoneau & Melissa Roof & Bruce Whipple - 9-16 Employer Expectations from a Business Education
by Fahri Karakaya & Fera Karakaya