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Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment

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  • Kirk Smith

Abstract

Recently, many urban public universities have seen a drastic increase in competition. This project integrates Schumpeter's economic theories from 70 years ago with current strategic management theory in order to provide a framework for strategic response to that competition. This article explores all possible combinations of the high-low quality and high-low price dichotomy under the model that the urban college student behaves more like a business than like a consumer.

Suggested Citation

  • Kirk Smith, 2002. "Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 12(2), pages 35-47, December.
  • Handle: RePEc:taf:jmkthe:v:12:y:2002:i:2:p:35-47
    DOI: 10.1300/J050v12n02_03
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