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Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?

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  • Mike Willis

Abstract

The topic of educational alliances undertaken between Sino-foreign universities remains a contentious and much debated matter. This is an area of considerable and often very busy activity with a high rate of failure and frustration—yet, also one of reward, mutual satisfaction, and achievement. This paper evaluates a key aspect of these alliances often overlooked in research: educational delivery activities and projects that form the heart and core of alliances. The paper notes that the development and delivery of a range of programs beyond just degree or part degree courses but of research, seminar, and ancillary activities, lies at the very core of a successful alliances, particularly if these activities can be undertaken in a manner that melds two very different cultural and educational worlds, and in a way that can contribute to the Chinese students' sense of well-being and ability to take part in the globalization of the emerging Chinese market economy.

Suggested Citation

  • Mike Willis, 2008. "Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 18(2), pages 186-215, March.
    • Handle: RePEc:taf:jmkthe:v:18:y:2008:i:2:p:186-215
    DOI: 10.1080/08841240802487387
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