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Social Media Metrics

In: Managing Social Media and Consumerism

Citations

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Cited by:

  1. Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
  2. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
  3. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  4. Seshadri Tirunillai & Gerard J. Tellis, 2017. "Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control," Marketing Science, INFORMS, vol. 36(6), pages 862-878, November.
  5. Platania, Marco & Spadoni, Roberta, 2018. "How People Share Information about Food: Insights from Tweets Regarding two Italian Regions," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
  6. Javier Gil-Quintana & Emilio Vida de León, 2021. "Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance," Publications, MDPI, vol. 9(4), pages 1-21, September.
  7. Daniela TULEU, 2018. "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 89-97, May.
  8. Yahia, Imene Ben & Al-Neama, Nasser & Kerbache, Laoucine, 2018. "Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 11-19.
  9. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
  10. Jiayin Pei & Guang Yu & Xianyun Tian & Maureen Renee Donnelley, 2017. "A new method for early detection of mass concern about public health issues," Journal of Risk Research, Taylor & Francis Journals, vol. 20(4), pages 516-532, April.
  11. Steven H. Seggie & Emre Soyer & Koen H. Pauwels, 2017. "Combining big data and lean startup methods for business model evolution," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 154-169, December.
  12. Ehsan Mohammadi & Mike Thelwall & Stefanie Haustein & Vincent Larivière, 2015. "Who reads research articles? An altmetrics analysis of Mendeley user categories," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(9), pages 1832-1846, September.
  13. Sarah C. Vos & Jeannette Sutton & Yue Yu & Scott Leo Renshaw & Michele K. Olson & C. Ben Gibson & Carter T. Butts, 2018. "Retweeting Risk Communication: The Role of Threat and Efficacy," Risk Analysis, John Wiley & Sons, vol. 38(12), pages 2580-2598, December.
  14. Sanmitra Bhattacharya & Padmini Srinivasan & Phil Polgreen, 2014. "Engagement with Health Agencies on Twitter," PLOS ONE, Public Library of Science, vol. 9(11), pages 1-12, November.
  15. Shan Huang & Sinan Aral & Yu Jeffrey Hu & Erik Brynjolfsson, 2020. "Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1142-1165, November.
  16. Schaefers, Tobias & Falk, Tomas & Kumar, Ashish & Schamari, Julia, 2021. "More of the same? Effects of volume and variety of social media brand engagement behavior," Journal of Business Research, Elsevier, vol. 135(C), pages 282-294.
  17. Panagiotopoulos, Panos & Shan, Liran Christine & Barnett, Julie & Regan, Áine & McConnon, Áine, 2015. "A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland," International Journal of Information Management, Elsevier, vol. 35(4), pages 394-402.
  18. Olga AZARKINA & Monyédodo KPOSSA & Erhard LICK, 2014. "Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 23-30.
  19. Yousef Ahmad El Dameh & Hamad AL Ghadeer, 2021. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 130-130, July.
  20. Brooke Erin Duffy & Megan Sawey, 2022. "In/Visibility in Social Media Work: The Hidden Labor Behind the Brands," Media and Communication, Cogitatio Press, vol. 10(1), pages 77-87.
  21. Onețiu Darius Daniel, 2020. "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 83-96, June.
  22. Stefano Di Lauro & Aizhan Tursunbayeva & Gilda Antonelli & Marcello Martinez, 2021. "Organizational and Corporate Identity on Social Media: A Literature Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(4), pages 1-53, July.
  23. Sitti Utami Rezkiawaty Kamil & Saidin Saidin & M. Iqbal Sultan & Masita Mustamin & Indra Lestari & La Ode Muhammad Erif & Desderia Cindy Tandiayu' & Ahmad Badaruddin, 2022. "Engagement analysis on buzzer information transactions: Questioning the impression of Indonesian talk show program and how Netizen response on Twitter," Technium Social Sciences Journal, Technium Science, vol. 28(1), pages 291-302, February.
  24. Pilar, Ladislav & Balcarova, Tereza & Rojik, Stanislav & Ticha, Ivana & Polakova, Jana, 2018. "Customer experience with farmers’ markets: what hashtags can reveal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
  25. Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael, 2013. "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 270-280.
  26. Shankar, Venkatesh & Kleijnen, Mirella & Ramanathan, Suresh & Rizley, Ross & Holland, Steve & Morrissey, Shawn, 2016. "Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 37-48.
  27. Pechrová, M. & Lohr, V. & Havlíček, Z., 2015. "Social Media for Organic Products Promotion," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(1), pages 1-10, March.
  28. Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
  29. Michael P Cameron, 2022. "Zipf's Law across social media," Working Papers in Economics 22/07, University of Waikato.
  30. Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
  31. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
  32. Rooderkerk, Robert P. & Pauwels, Koen H., 2016. "No Comment?! The Drivers of Reactions to Online Posts in Professional Groups," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 1-15.
  33. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
  34. Stefanie Haustein & Isabella Peters & Judit Bar-Ilan & Jason Priem & Hadas Shema & Jens Terliesner, 2014. "Coverage and adoption of altmetrics sources in the bibliometric community," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(2), pages 1145-1163, November.
  35. André Le Roux & Thomas Stenger, 2019. "Le territoire des médias socionumériques - Une approche quantitative," Post-Print hal-02396964, HAL.
  36. Garavito, Judith Vergara & Franco, Pilar Álvarez & Rodríguez, Maribel Serna, 2021. "El retorno de la inversión en medios sociales (Social Media ROI). Una revisión de literatura," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 331-348, July.
  37. Christopher ZERRES, 2021. "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-211, November.
  38. Eszter Hargittai, 2015. "Is Bigger Always Better? Potential Biases of Big Data Derived from Social Network Sites," The ANNALS of the American Academy of Political and Social Science, , vol. 659(1), pages 63-76, May.
  39. Chawla, Yash & Chodak, Grzegorz, 2021. "Social media marketing for businesses: Organic promotions of web-links on Facebook," Journal of Business Research, Elsevier, vol. 135(C), pages 49-65.
  40. Boerman, Sophie C. & Willemsen, Lotte M. & Van Der Aa, Eva P., 2017. "“This Post Is Sponsored”," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 82-92.
  41. Wrzesinski, Marcel & Riechert, Patrick Urs & Dubois, Frédéric & Katzenbach, Christian, 2021. "Working with publication technology to make open access journals sustainable," EconStor Preprints 231355, ZBW - Leibniz Information Centre for Economics.
  42. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  43. Giang Huong Duong & Wann-Yih Wu & Long Hoang Le, 2020. "The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 531-545, September.
  44. Patricia P. Iglesias-Sánchez & Marisol B. Correia & Carmen Jambrino-Maldonado & Carlos de las Heras-Pedrosa, 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies," Sustainability, MDPI, vol. 12(7), pages 1-26, April.
  45. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
  46. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
  47. Corina Buzoianu & Monica Bîră, 2021. "Using Social Media Listening in Crisis Communication and Management: New Methods and Practices for Looking into Crises," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
  48. Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
  49. Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
  50. Daliborka Blazeska & Natasha Ristovska, 2019. "The Use Of Social Media As An Effective Tool For Obtaining Sustainable Competitive Advantage," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 31-45.
  51. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  52. Alex QUAH Ban Thong & Md Gapar Md Johar & Nalin Abeysekera, 2015. "Facebook Marketing by Private Design Schools in the Higher Education Industry in Sri Lanka," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 2(3), pages 109-115.
  53. Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.
  54. Amalia Mas-Bleda & Mike Thelwall & Kayvan Kousha & Isidro F. Aguillo, 2014. "Do highly cited researchers successfully use the social web?," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(1), pages 337-356, October.
  55. Jeretta Horn Nord, 2013. "Managing the Business of Social Technologies," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 2(2), pages 255-267.
  56. Vít Chlebovský, 2019. "Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(2), pages 485-492.
  57. Mojisola Erdt & Htet Htet Aung & Ashley Sara Aw & Charlie Rapple & Yin-Leng Theng, 2017. "Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos," PLOS ONE, Public Library of Science, vol. 12(8), pages 1-25, August.
  58. Jurui Zhang & Raymond Liu, 2017. "Popularity of digital products in online social tagging systems," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 105-127, January.
  59. Pittman, Matthew & Abell, Annika, 2021. "More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 70-82.
  60. Ana Pérez-Escoda & Luis Miguel Pedrero-Esteban & Juana Rubio-Romero & Carlos Jiménez-Narros, 2021. "Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy," Publications, MDPI, vol. 9(2), pages 1-16, June.
  61. María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.
  62. Carsten D. Schultz, 2016. "Insights from consumer interactions on a social networking site: Findings from six apparel retail brands," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 203-217, August.
  63. Maxime Delabarre, 2021. "FinTech in the Financial Market," Working Papers hal-03107769, HAL.
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