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Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

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Cited by:

  1. Hinsch, Chris & Felix, Reto & Rauschnabel, Philipp A., 2020. "Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  2. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  3. Carnevale, Marina & Hadi, Rhonda & Luna, David & Pogacar, Ruth, 2023. "Follow your nose when it sounds right: How brand names influence consumer responses to product scents," Journal of Business Research, Elsevier, vol. 157(C).
  4. Orth, Ulrich R. & Crouch, Roberta C., 2014. "Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts," Journal of Retailing, Elsevier, vol. 90(4), pages 524-537.
  5. Yazdanparast, Atefeh & Ketron, Seth, 2023. "The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence," Journal of Business Research, Elsevier, vol. 165(C).
  6. Michael J. Barone & Xingbo Li & Karen Page Winterich & Keith B. Lyle, 2018. "Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(3), pages 137-145, December.
  7. Green, T. Clifton & Jame, Russell, 2013. "Company name fluency, investor recognition, and firm value," Journal of Financial Economics, Elsevier, vol. 109(3), pages 813-834.
  8. Mosteller, Jill & Donthu, Naveen & Eroglu, Sevgin, 2014. "The fluent online shopping experience," Journal of Business Research, Elsevier, vol. 67(11), pages 2486-2493.
  9. Herrmann, Andreas & Zidansek, Manja & Sprott, David E. & Spangenberg, Eric R., 2013. "The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales," Journal of Retailing, Elsevier, vol. 89(1), pages 30-43.
  10. Otterbring, Tobias & Wästlund, Erik & Gustafsson, Anders & Shams, Poja, 2014. "Vision (im)possible? The effects of in-store signage on customers’ visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 676-684.
  11. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  12. C. Lembregts & M. Pandelaere, 2012. "Are All Units Created Equal?: The Effect of Default Units on Product Evaluations," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/812, Ghent University, Faculty of Economics and Business Administration.
  13. Pierrick Gomez & Carolina O. C. Werle & Olivier Corneille, 2017. "The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products," Marketing Letters, Springer, vol. 28(1), pages 15-27, March.
  14. Scott Motyka & Rajneesh Suri & Dhruv Grewal & Chiranjeev Kohli, 2016. "Disfluent vs. fluent price offers: paradoxical role of processing disfluency," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 627-638, September.
  15. Carter Morgan & Tatiana M. Fajardo & Claudia Townsend, 2021. "Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 566-583, May.
  16. Kahn, Barbara E., 2017. "Using Visual Design to Improve Customer Perceptions of Online Assortments," Journal of Retailing, Elsevier, vol. 93(1), pages 29-42.
  17. Leonhardt, James M. & Pechmann, Cornelia, 2021. "Is this product easy to control? Liabilities of using difficult-to-pronounce product names," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 90-102.
  18. Dörnyei, Krisztina Rita & Lunardo, Renaud, 2021. "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness," Journal of Business Research, Elsevier, vol. 137(C), pages 233-243.
  19. Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
  20. Reinoso-Carvalho, Felipe & Gunn, Laura & Molina, German & Narumi, Takuji & Spence, Charles & Suzuki, Yuji & ter Horst, Enrique & Wagemans, Johan, 2020. "A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences," Journal of Business Research, Elsevier, vol. 117(C), pages 389-399.
  21. Donato, Carmela & Adıgüzel, Feray, 2022. "Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  22. Lee, Kiljae & Choi, Jungsil, 2019. "Image-text inconsistency effect on product evaluation in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 279-288.
  23. Abhishek Pathak & Gemma Calvert & Carlos Velasco, 2017. "Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 522-545, November.
  24. Andrea H. Tangari & Scot Burton & Cassandra Davis, 2014. "Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 620-633, October.
  25. Jan R. Landwehr & Aparna A. Labroo & Andreas Herrmann, 2011. "Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts," Marketing Science, INFORMS, vol. 30(3), pages 416-429, 05-06.
  26. Katie Kelting & Adam Duhachek & Kimberly Whitler, 2017. "Can copycat private labels improve the consumer’s shopping experience? A fluency explanation," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 569-585, July.
  27. Jarvis, Wade & Mueller, Simone & Chiong, Kathleen, 2010. "A latent analysis of images and words in wine choice," Australasian marketing journal, Elsevier, vol. 18(3), pages 138-144.
  28. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.
  29. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
  30. Yuanyuan Zhou & Qian Li & Shiyang Gong & Daniel P. Hampson & Zhicen Liu, 2023. "Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 829-856, July.
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