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Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms

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Cited by:

  1. Yi-Ting Chen & Edward W. Sun & Yi-Bing Lin, 2020. "Machine learning with parallel neural networks for analyzing and forecasting electricity demand," Computational Economics, Springer;Society for Computational Economics, vol. 56(2), pages 569-597, August.
  2. Fan, Zhi-Ping & Sun, Minghe, 2015. "Behavior-aware user response modeling in social media: Learning from diverse heterogeneous dataAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 241(2), pages 422-434.
  3. Nico Neumann & Catherine E. Tucker & Timothy Whitfield, 2019. "Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies," Marketing Science, INFORMS, vol. 38(6), pages 918-926, November.
  4. Sangkil Moon & Gary J. Russell, 2008. "Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach," Management Science, INFORMS, vol. 54(1), pages 71-82, January.
  5. Kwon, He-Boong & Lee, Jooh, 2019. "Exploring the differential impact of environmental sustainability, operational efficiency, and corporate reputation on market valuation in high-tech-oriented firms," International Journal of Production Economics, Elsevier, vol. 211(C), pages 1-14.
  6. Jeonghye Choi & David R. Bell & Leonard M. Lodish, 2012. "Traditional and IS-Enabled Customer Acquisition on the Internet," Management Science, INFORMS, vol. 58(4), pages 754-769, April.
  7. R Fildes & K Nikolopoulos & S F Crone & A A Syntetos, 2008. "Forecasting and operational research: a review," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(9), pages 1150-1172, September.
  8. Özden Gür Ali & Yalçın Akçay & Serdar Sayman & Emrah Yılmaz & M. Hamdi Özçelik, 2017. "Cross-Selling Investment Products with a Win-Win Perspective in Portfolio Optimization," Operations Research, INFORMS, vol. 65(1), pages 55-74, February.
  9. Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
  10. Thomas Fandrich & Christian Barrot & Jan U. Becker, 2014. "Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen," Schmalenbach Journal of Business Research, Springer, vol. 66(7), pages 601-624, November.
  11. Cao, Qing & Ewing, Bradley T. & Thompson, Mark A., 2012. "Forecasting wind speed with recurrent neural networks," European Journal of Operational Research, Elsevier, vol. 221(1), pages 148-154.
  12. Lee, Hyoung-joo & Shin, Hyunjung & Hwang, Seong-seob & Cho, Sungzoon & MacLachlan, Douglas, 2010. "Semi-Supervised Response Modeling," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 42-54.
  13. Tobias Cagala & Ulrich Glogowsky & Johannes Rincke & Anthony Strittmatter, 2021. "Optimal Targeting in Fundraising: A Machine-Learning Approach," Economics working papers 2021-08, Department of Economics, Johannes Kepler University Linz, Austria.
  14. Xiaoping Liu & Xiao-Bai Li & Sumit Sarkar, 2023. "Cost-Restricted Feature Selection for Data Acquisition," Management Science, INFORMS, vol. 69(7), pages 3976-3992, July.
  15. Özden Gür Ali & Yalçın Akçay & Serdar Sayman & Emrah Y?lmaz & M. Hamdi Özçelik, 2017. "Cross-Selling Investment Products with a Win-Win Perspective in Portfolio Optimization," Operations Research, INFORMS, vol. 65(1), pages 55-74, February.
  16. Ebadi Jalal, Mona & Hosseini, Monireh & Karlsson, Stefan, 2016. "Forecasting incoming call volumes in call centers with recurrent Neural Networks," Journal of Business Research, Elsevier, vol. 69(11), pages 4811-4814.
  17. Coussement, Kristof & Van den Bossche, Filip A.M. & De Bock, Koen W., 2014. "Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees," Journal of Business Research, Elsevier, vol. 67(1), pages 2751-2758.
  18. Hossein Etemadi & Ahmad Ahmadpour & Seyed Moshashaei, 2015. "Earnings Per Share Forecast Using Extracted Rules from Trained Neural Network by Genetic Algorithm," Computational Economics, Springer;Society for Computational Economics, vol. 46(1), pages 55-63, June.
  19. Zhaoxing Gao & Ruey S. Tsay, 2023. "Supervised Dynamic PCA: Linear Dynamic Forecasting with Many Predictors," Papers 2307.07689, arXiv.org.
  20. Yi‐Jen (Ian) Ho & Siyuan Liu & Jingchuan Pu & Dian Zhang, 2022. "Is it all about you or your driving? Designing IoT‐enabled risk assessments," Production and Operations Management, Production and Operations Management Society, vol. 31(11), pages 4205-4222, November.
  21. Crone, Sven F. & Lessmann, Stefan & Stahlbock, Robert, 2006. "The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing," European Journal of Operational Research, Elsevier, vol. 173(3), pages 781-800, September.
  22. Tobias Cagala & Ulrich Glogowsky & Johannes Rincke & Anthony Strittmatter, 2021. "Optimal Targeting in Fundraising: A Causal Machine-Learning Approach," Papers 2103.10251, arXiv.org, revised Sep 2021.
  23. Lessmann, Stefan & Voß, Stefan, 2009. "A reference model for customer-centric data mining with support vector machines," European Journal of Operational Research, Elsevier, vol. 199(2), pages 520-530, December.
  24. J. D’Haen & D. Van Den Poel, 2013. "Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/863, Ghent University, Faculty of Economics and Business Administration.
  25. Mustak, Mekhail & Salminen, Joni & Plé, Loïc & Wirtz, Jochen, 2021. "Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 389-404.
  26. Manahov, Viktor & Urquhart, Andrew, 2021. "The efficiency of Bitcoin: A strongly typed genetic programming approach to smart electronic Bitcoin markets," International Review of Financial Analysis, Elsevier, vol. 73(C).
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