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Why customers won't relate: Obstacles to relationship marketing engagement

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  1. Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
  2. Temerak, Mohamed Sobhy & El-Manstrly, Dahlia, 2019. "The influence of goal attainment and switching costs on customers’ staying intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 51-61.
  3. Zaglia, Melanie E., 2013. "Brand communities embedded in social networks," Journal of Business Research, Elsevier, vol. 66(2), pages 216-223.
  4. A. Duisebayeva, 2018. "Comparative Analysis of Marketing Techniques in the Republic of Kazakhstan and Ukraine," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 289-306.
  5. Douglas Olsen, G. & Pracejus, John W., 2020. "Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand," Journal of Business Research, Elsevier, vol. 116(C), pages 245-257.
  6. Rather Raouf Ahmad & Sharma Jyoti, 2017. "Customer engagement for evaluating customer relationships in hotel industry," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(1), pages 1-13, May.
  7. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
  8. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  9. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
  10. Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
  11. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
  12. Obaid Mobarak Al-Shuridah & Nelson Oly Ndubisi, 2023. "The Effect of Sustainability Orientation on CRM Adoption," Sustainability, MDPI, vol. 15(13), pages 1-14, June.
  13. Lin, Marta Yuan-Chen & Nguyen, Tessa Tien & Cheng, Edward Ying-Lun & Le, Angelina Nhat Hanh & Cheng, Julian Ming Sung, 2022. "Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness," Journal of Business Research, Elsevier, vol. 141(C), pages 151-162.
  14. Kashif Farhat & Sany Sanuri Mohd Mokhtar & Salniza Md. Salleh, 2020. "Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 147-168.
  15. Jongsik Yu & Linda Heejung Lho & Heesup Han, 2022. "Corporate social responsibility (environment, product, diversity, employee, and community) and the hotel employees' job performance: Exploring the role of the employment types," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1825-1838, September.
  16. Zheng, Run & Li, Zhuyuan & Na, Sanggyun, 2022. "How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  17. Bénédicte de Peyrelongue & Olivier Masclef & Valérie Guillard, 2017. "The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior," Journal of Business Ethics, Springer, vol. 145(4), pages 739-755, November.
  18. Fatima, Johra Kayeser & Di Mascio, Rita, 2018. "Reversing the dependency-trust relationship in B2C services," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 1-10.
  19. Torsten J. Gerpott & Phil Meinert, 2016. "Correlates of using the billing system of a mobile network operator to pay for digital goods and services," Information Systems Frontiers, Springer, vol. 18(6), pages 1265-1283, December.
  20. Farid Ma'ruf & Ita Reinita Hadari & Dini Amalia, 2019. "Employee Motivation and Performance Models," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 80-86.
  21. Rudain Othman Yousif, 2016. "The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 128-135, October.
  22. Katsifaraki, Georgia D. & Theodosiou, Marios, 2020. "How different (dis)engagement behaviors affect performance within an e-market ecosystem: A longitudinal analysis," Journal of Business Research, Elsevier, vol. 121(C), pages 578-591.
  23. Gao, Mengjia & Huang, Lin, 2021. "Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  24. Noble, Stephanie M. & Esmark, Carol L. & Noble, Charles H., 2014. "Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments," Journal of Business Research, Elsevier, vol. 67(3), pages 361-368.
  25. Atul Purohit & Urjita Thakar, 2019. "Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda," Information Technology & Tourism, Springer, vol. 21(2), pages 259-280, June.
  26. Meswantri Meswantri & Awaludin Ilyas, 2018. "Determinant of Employee Engagement and Its Implications on Employee Performance," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 36-44.
  27. Francesco Caputo & Luca Carrubbo & Debora Sarno, 2018. "The Influence of Cognitive Dimensions on the Consumer-SME Relationship: A Sustainability-Oriented View," Sustainability, MDPI, vol. 10(9), pages 1-19, September.
  28. Larsen Barasa & April Gunawan & Bambang Sumali, 2018. "Determinants of Job Satisfaction and it’s Implication on Employee Performance of Port Enterprises in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 43-49.
  29. Suha Fouad Salem, 2021. "Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry," SAGE Open, , vol. 11(2), pages 21582440211, April.
  30. Jeremy S. Wolter & Dora E. Bock & Christopher D. Hopkins & Michael Giebelhausen, 2022. "Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1052-1070, September.
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