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Understanding consumption and entrepreneurship in subsistence marketplaces

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  1. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
  2. Jayashankar, Priyanka & Raju, Sekar, 2020. "The effect of social cohesion and social networks on perceptions of food availability among low-income consumers," Journal of Business Research, Elsevier, vol. 108(C), pages 316-323.
  3. Gras, David & Nason, Robert S., 2015. "Bric by bric: The role of the family household in sustaining a venture in impoverished Indian slums," Journal of Business Venturing, Elsevier, vol. 30(4), pages 546-563.
  4. Delacroix, Eva & Parguel, Béatrice & Benoit-Moreau, Florence, 2019. "Digital subsistence entrepreneurs on Facebook," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 887-899.
  5. Carlos M. Jardon & Xavier Martinez-Cobas, 2022. "Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces," SAGE Open, , vol. 12(2), pages 21582440221, April.
  6. Katarzyna Cieslik & Olivia D’Aoust, 2018. "Risky Business? Rural Entrepreneurship in Subsistence Markets: Evidence from Burundi," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(4), pages 693-717, September.
  7. Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M., 2013. "Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 83-97.
  8. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W., 2013. "Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy," Journal of Business Venturing, Elsevier, vol. 28(6), pages 708-727.
  9. René Díaz-Pichardo & Patricia S. Sánchez-Medina & Consuelo García De La Torre, 2017. "Explaining Inequality Within The Bop: Urban Vs. Rural," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-17, September.
  10. Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
  11. M. Presutti & V. Odorici, 2019. "Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 697-720, September.
  12. Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
  13. Sujit Raghunathrao Jagadale & Himadri Roy‐Chaudhuri & Djavlonbek Kadirov, 2021. "Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 59-86, March.
  14. Berg, Nathan, 2014. "Success from satisficing and imitation: Entrepreneurs' location choice and implications of heuristics for local economic development," Journal of Business Research, Elsevier, vol. 67(8), pages 1700-1709.
  15. Fernandes, Josi & Mason, Katy & Chakrabarti, Ronika, 2019. "Managing to make market agencements: The temporally bound elements of stigma in favelas," Journal of Business Research, Elsevier, vol. 95(C), pages 128-142.
  16. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.
  17. Fara Azmat & Ramanie Samaratunge & Ahmed Ferdous, 2021. "Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 8-30, March.
  18. Chakrabarti, Ronika & Henneberg, Stephan C., 2023. "Base of the Pyramid entrepreneurship through silent design and effectuation," Journal of Business Research, Elsevier, vol. 158(C).
  19. Murphy, Matthew & Perrot, Francois & Rivera-Santos, Miguel, 2012. "New perspectives on learning and innovation in cross-sector collaborations," Journal of Business Research, Elsevier, vol. 65(12), pages 1700-1709.
  20. Karanika, Katerina & Hogg, Margaret K., 2016. "Being kind to ourselves: Self-compassion, coping, and consumption," Journal of Business Research, Elsevier, vol. 69(2), pages 760-769.
  21. Jaideep Prabhu & Sanjay Jain, 2015. "Innovation and entrepreneurship in India: Understanding jugaad," Asia Pacific Journal of Management, Springer, vol. 32(4), pages 843-868, December.
  22. Shobod Deba Nath & Kazi Md. Jamshed & Javed M. Shaikh, 2022. "The impact of the COVID‐19 pandemic on subsistence consumers' well‐being and coping strategies: Insights from India and Bangladesh," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 180-210, March.
  23. Sonia Camacho & Andrés Barrios, 2022. "Social commerce affordances for female entrepreneurship: the case of Facebook," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1145-1167, September.
  24. DeBerry-Spence, Benet & Elliot, Esi Abbam, 2012. "African microentrepreneurship: The reality of everyday challenges," Journal of Business Research, Elsevier, vol. 65(12), pages 1665-1673.
  25. Dugar, Anurag & Chamola, Pankaj, 2021. "Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  26. Chikweche, Tendai & Fletcher, Richard, 2010. "Understanding factors that influence purchases in subsistence markets," Journal of Business Research, Elsevier, vol. 63(6), pages 643-650, June.
  27. Rivera-Santos, Miguel & Rufín, Carlos & Kolk, Ans, 2012. "Bridging the institutional divide: Partnerships in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1721-1727.
  28. Verdiana Giannetti & Jieke Chen, 2023. "An investigation of the impact of Black male and female actors on US movies’ box-office across countries," Marketing Letters, Springer, vol. 34(2), pages 269-291, June.
  29. Abdelnour, Samer & Branzei, Oana, 2010. "Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings," Journal of Business Research, Elsevier, vol. 63(6), pages 617-629, June.
  30. Beninger, Stefanie & Robson, Karen, 2015. "Marketing at the base of the pyramid: Perspectives for practitioners and academics," Business Horizons, Elsevier, vol. 58(5), pages 509-516.
  31. McGrath, Lucie Klarsfeld & Kayser, Oliver & Dalsace, Frédéric, 2021. "Mindset drives success: Selling beneficial products at the base of the pyramid," Business Horizons, Elsevier, vol. 64(4), pages 475-487.
  32. Marcia F. Kwaramba & Srinivas Sridharan & Felix T. Mavondo, 2023. "Drivers and outcomes of smallholder market participation in Sub-Saharan Africa," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1165-1183, September.
  33. Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2020. "A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model," Journal of Business Research, Elsevier, vol. 119(C), pages 639-651.
  34. Simon Joncourt & Heiko Gebauer & Javier Reynoso & Karla Cabrera & Ana Valdes & Katharina Greve, 2019. "Extending the Base-of-the-Pyramid Concept," Service Science, INFORMS, vol. 11(3), pages 241-261, October.
  35. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
  36. Praceus, Sarah & Herstatt, Cornelius, 2012. "Consumer innovation in the poor versus rich world: Some differences and similarities," Working Papers 71, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
  37. Carlos M. Jardon & Nilda C. Tañski & Xavier Martinez-Cobas, 2023. "Sources of knowledge for innovation capability in subsistence small businesses: a case of the wood sector in Argentina," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 70(3), pages 839-860, June.
  38. Avinash G. Mulky, 2011. "Marketing to the Bottom of the Pyramid and subsistence markets - A research agenda," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 59(2), pages 9-14.
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