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Internal market orientation: Construct and consequences

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Cited by:

  1. Fu, Yan-Kai, 2013. "The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor," Journal of Air Transport Management, Elsevier, vol. 32(C), pages 49-57.
  2. Soliman E M, 2013. "The Relationship Between Internal Marketing Orientation and Employee Job Satisfaction In Public Sector," International Journal of Learning and Development, Macrothink Institute, vol. 3(5), pages 111-120, October.
  3. Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 40-47, December.
  4. Nguyen Thi Hong Phuong & Le Nguyen Hau & Tran Thi Tuyet & Nguyen Van Tuan, 2018. "Internal market orientation, frontliners' organizational commitment and customer-oriented behavior: A study of airport service in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 8(1), pages 65-78.
  5. Alexandre dos Santos Cerqueira & Emerson Wagner Mainardes, 2018. "Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 143-160, June.
  6. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  7. Helena Alves & Arminda do Paço & Carla Roberto, 2015. "Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 237-250.
  8. Almana Naeem & Muhammad Fahad Aslam Khan & Habibullah Orakzai & Dr. Syed Tasweer Hussain Shah, 2013. "Change Management Pprocess And Activities Impacts On Organizational Performance: A Case In Perspective Of Organizational Culture," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(2), pages 10-24, January.
  9. Kadic-Maglajlic, Selma & Boso, Nathaniel & Micevski, Milena, 2018. "How internal marketing drive customer satisfaction in matured and maturing European markets?," Journal of Business Research, Elsevier, vol. 86(C), pages 291-299.
  10. Karsten Hadwich & Corina Keller, 2015. "Interne Servicequalität in Unternehmen: Eine empirische Untersuchung der Einflussfaktoren und Auswirkungen," Schmalenbach Journal of Business Research, Springer, vol. 67(2), pages 170-205, May.
  11. , Jumadi, 2017. "Influence of Internal Marketing toward Internal Service Quality and impact to Internal Customer Satisfaction," SocArXiv dwzub, Center for Open Science.
  12. Georgiou, Thoukis & Papasolomou, Ioanna & Vrontis, Demetris & Thrassou, Alkis, 2023. "Market-oriented succession effectiveness in family business – Case-based evidence from Cyprus family-owned wine business," Journal of Business Research, Elsevier, vol. 165(C).
  13. Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.
  14. Dr. Jernej Belak & Dr. Borut Milfelner, 2011. "MER Model of Integral Management: Culture as Enterprise’s Key Success Factor," Proceedings- 9th International Conference on Mangement, Enterprise and Benchmarking (MEB 2011),, Óbuda University, Keleti Faculty of Business and Management.
  15. Santos-Vijande, María Leticia & del Río-Lanza, Ana Belén & Suárez-Álvarez, Leticia & Díaz-Martín, Ana María, 2013. "The brand management system and service firm competitiveness," Journal of Business Research, Elsevier, vol. 66(2), pages 148-157.
  16. R. Sharma & A. Binsardi & J. Green & F. Ekwulugo, 2012. "The Application of Internal Marketing (IM) in a Service Organization," International Journal of Business and Social Research, LAR Center Press, vol. 2(1), pages 25-50, February.
  17. Sora Lee & Jaewon Yoo, 2021. "What Makes Employees Behave Innovatively? Empirical Evidence from South Korea," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
  18. R. Sharma & A. Binsardi & J. Green & F. Ekwulugo, 2012. "The Application of Internal Marketing (IM) in a Service Organization," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(1), pages 25-50, February.
  19. Katharina Maria Hofer & Reinhard Grohs, 2018. "Sponsorship as an internal branding tool and its effects on employees’ identification with the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 266-275, May.
  20. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
  21. Joseph, Abraham & Gupta, Suraksha & Wang, YiChuan & Schoefer, Klaus, 2021. "Corporate rebranding: An internal perspective," Journal of Business Research, Elsevier, vol. 130(C), pages 709-723.
  22. Soheila Raeisi & Nur Suhaili Ramli & Meng Lingjie, 2020. "A Systematic Review of the Influence of Internal Marketing on Service Innovation," JRFM, MDPI, vol. 13(9), pages 1-24, September.
  23. Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
  24. Solomon A. Keelson, 2014. "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 1-117.
  25. Deniz Akgul & Vildan Gunes, 2023. "Minority Stress of Workers as Internal Customers: A Case Study in Turkey," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 9(1), pages 109-130, January.
  26. repec:iis:dispap:iiisdp402 is not listed on IDEAS
  27. Antonio Carrizo Moreira & Pedro Miguel Silva, 2013. "Market orientation, innovation and organizational commitment in industrial firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 123-142.
  28. Yeh, Ying-Pin, 2014. "Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 94-100.
  29. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
  30. Kirova, Valentina, 2023. "The wind of change: A dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents," Journal of Business Research, Elsevier, vol. 160(C).
  31. Faryal Rehman & Muhammad Nouman, 2015. "Calibrating HRM and Marketing Practices for Job Satisfaction: The Role of Internal Marketing and Internal Market Orientation," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 7(2), pages 1-30, October.
  32. Ogunnaike, Olaleke Oluseye & Oyeniyi, Omotayo & Adeniji, Anthonia Adenike, 2012. "Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting," BRAND. Broad Research in Accounting, Negotiation, and Distribution, EduSoft Publishing, vol. 3(3), pages 18-30, December.
  33. Reed, Kendra & Goolsby, Jerry R. & Johnston, Michelle K., 2016. "Listening in and out: Listening to customers and employees to strengthen an integrated market-oriented system," Journal of Business Research, Elsevier, vol. 69(9), pages 3591-3599.
  34. Raluca Ioana Vosloban, 2013. "Employees’ Performance Contribution to the Growth of the Company on the Emerging Markets – a Managerial Approach," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 9(1), pages 53-62, February.
  35. Malhotra, Neeru & Mavondo, Felix & Mukherjee, Avinandan & Hooley, Graham, 2013. "Service quality of frontline employees: A profile deviation analysis," Journal of Business Research, Elsevier, vol. 66(9), pages 1338-1344.
  36. Olga Okunyeva, 2018. "The Function of Internal Marketing in the Process of Formation of a Customer-Centric Company," Eastern European Business and Economics Journal, Eastern European Business and Economics Studies Centre, vol. 4(2), pages 97-131.
  37. Myoung-Soung Lee & Gap-Yeon Jeong, 2022. "The Effects of Internal Market Orientation on Service Providers’ Service Innovative Behavior: A Serial Multiple Mediation Effect on Perceived Social Capital on Customers and Work Engagement," Sustainability, MDPI, vol. 14(23), pages 1-17, November.
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