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Positioning your product

Citations

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Cited by:

  1. Miguel-Ángel García-Madurga & Miguel-Ángel Esteban-Navarro & Juan-Francisco Delgado-de Miguel & Tamar Buil-López Menchero, 2019. "Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón," Sustainability, MDPI, vol. 11(18), pages 1-18, September.
  2. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
  3. Dawn Iacobucci & Doug Grisaffe, 2018. "Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 72-83, September.
  4. Sakhhi Chhabra, 2016. "Designing value proposition for passenger cars based on customer`s preferred attributes: An emerging market perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(8), pages 210-227, August.
  5. Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
  6. Lyubomir Lyubenov, 2021. "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
  7. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
  8. Iveta Voleva-Petrova, 2020. "Market Positioning And Influence Of Tourist Destinations Developing Educational Tourism," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(2), pages 93-103.
  9. AISDL, Mindsponge, 2022. "Competitive advantage," OSF Preprints h2fp6, Center for Open Science.
  10. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  11. Grebitus, Carola & Seitz, Carolin, 2014. "Relationship between attention and choice making," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182669, European Association of Agricultural Economists.
  12. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Center for Agricultural and Rural Development (CARD) Publications 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  13. Valéria Moreira de Pinho & Júlia Monteiro & Juliana Binhote, 2021. "Wanderlust without Wandering: Managing a Travel Blog during the COVID-19," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(Spe), pages 200243-2002.
  14. Yasine A. Qandile & Natalia Oganesyants, 2014. "Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 6(2), pages 61-69.
  15. Diana Fayvishenko, 2018. "Formation Of Brand Positioning Strategy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(2).
  16. Saloni Pawan Diwan & B. S. Bodla, 2022. "Measuring brand positioning effectiveness of car brands using triangular approach," SN Business & Economics, Springer, vol. 2(5), pages 1-19, May.
  17. Hjelmgren, Daniel, 2016. "Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 210-217.
  18. Oghojafor Ben Akpoyomare & Ladipo Patrick Kunle Adeosun & Rahim Ajao Ganiyu, 2013. "Approaches for Generating and Evaluating Product Positioning Strategy," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(1), pages 46-52, January.
  19. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
  20. Yan Feng & Wen Cao & Geon-Cheol Shin & Yeujun Yoon, 2021. "The external effect of international tourism on brand equity development process of multinational firms (MNFs)," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 578-595, November.
  21. Mirza Ashfaq Ahmed, 2017. "Political Marketing: Role Of Socialization Process In The Evelopment Of Voting Intentions," Proceedings of International Academic Conferences 4607305, International Institute of Social and Economic Sciences.
  22. Pike, Steven, 2012. "Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis," Tourism Management, Elsevier, vol. 33(1), pages 100-107.
  23. Nikola Cuculeski & Nikola Cuculeski, 2016. "Strategic marketing positioning of Ohrid," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 19(60), pages 15-32, June.
  24. Carlos Fernández-Hernández & Carmelo J. León & Jorge E. Araña & Flora Díaz-Pére, 2016. "Market segmentation, activities and environmental behaviour in rural tourism," Tourism Economics, , vol. 22(5), pages 1033-1054, October.
  25. Zachary Anesbury & Maxwell Winchester & Rachel Kennedy, 2017. "Brand user profiles seldom change and seldom differ," Marketing Letters, Springer, vol. 28(4), pages 523-535, December.
  26. Lado, Nora & Césaroni, Fabrizio & Maydeu Olivares, Alberto & Ho, Han Chiang, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," INDEM - Working Paper Business Economic Series id-11-01, Instituto para el Desarrollo Empresarial (INDEM).
  27. Mai, Nhat Chi, 2022. "Competitive Advantage," OSF Preprints fcsj8, Center for Open Science.
  28. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
  29. Sheenu Jain & Swati Soni, 2019. "Chikki in a New Avatar—Will There be Demand?," FIIB Business Review, , vol. 8(4), pages 271-276, December.
  30. Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
  31. Michael J. Barone & Thomas E. DeCarlo, 2003. "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 03-mrp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  32. Jong-Sheng Horng & Jih-Shyong Lin, 2014. "Self-Owned Brand Rises from the Ash Marketing Advertising of LUXGEN and Its Role in the New Automobile’s Brand," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 5(1), pages 1-13, January.
  33. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.
  34. Kim, Woohyoung & Kim, Hyun & Hwang, Jinsoo, 2020. "Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  35. Matthew Krawczyk & Zheng Xiang, 2016. "Perceptual mapping of hotel brands using online reviews: a text analytics approach," Information Technology & Tourism, Springer, vol. 16(1), pages 23-43, March.
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