Positioning your product
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Bibliographic InfoArticle provided by Elsevier in its journal Business Horizons.
Volume (Year): 25 (1982)
Issue (Month): 3 ()
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Web page: http://www.elsevier.com/locate/bushor
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- Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
- Punj, Girish & Moon, Junyean, 2002. "Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Research, Elsevier, vol. 55(4), pages 275-283, April.
- Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de GestÃ£o (Management Working Papers) 10, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
- Nora Lado & Fabrizio Cesaroni & Alberto Maydeu Olivares & Han Chiang Ho, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," Business Economics Working Papers id-11-01, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
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