Advanced Search
MyIDEAS: Login to save this article or follow this journal

Brand Policy and Brand Equity

Contents:

Author Info

  • Silvio M. Brondoni

    ()
    (University of Milano-Bicocca)

Abstract

A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values that demand attributes to the product through the brand. Brand equity expresses brand value in operating conditions. Brand equity shapes the value, at a certain time, of brand identity (awareness and image) that has been established with a specific demand.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl2.pdf
File Function: First version, 2001
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2001)
Issue (Month): 1 Brand Equity ()
Pages:

as in new window
Handle: RePEc:sym:journl:2:y:2001:i:1

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Brand; Trade Mark; Brand Equity; Brand Value; Brand Image; Brand Awareness; Brand Identity; Brand Policy; Product-Brand Policy; Umbrella-Brand Policy; Brand Portfolio DOI:http://dx.doi.org/10.4468/2001.1.02brondoni;

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Federica Codignola, 2003. "The Art Market, Global Economy and Information Transparency," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
  2. Emanuela Tesser, 2002. "Business-to-Consumer Multi-Channel Distribution Policies: from Marketplace to Market-Space Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  3. Giuseppe Varchetta, 2001. "Competences and Human Resources Empowerment in a Market-Driven Company. The Unilever Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  4. Silvio M. Brondoni, 2002. "Ouverture de 'Corporate Culture and Market Complexity'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
  5. Maria E. Garbelli, 2002. "Over-Supply and Manufacturing Localization," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  6. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  7. Elisa Arrigo, 2003. "Corporate Responsibility in Scarcity Economy. The Olivetti Case," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  8. Daniela Salvioni, 2010. "Intangible Assets and Internal Controls in Global Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  9. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
  10. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  11. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  12. Roberta Tresca, 2011. "Integrated Commercial Activities and Intangible Consumption in Cities Development," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
  13. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:sym:journl:2:y:2001:i:1. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.