IDEAS home Printed from https://ideas.repec.org/r/cup/jadres/v43y2003i03p268-280_03.html
   My bibliography  Save this item

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Myers, Susan D. & Deitz, George D. & Huhmann, Bruce A. & Jha, Subhash & Tatara, Jennifer H., 2020. "An eye-tracking study of attention to brand-identifying content and recall of taboo advertising," Journal of Business Research, Elsevier, vol. 111(C), pages 176-186.
  2. Ouidade Sabri, 2017. "Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?," Journal of Business Ethics, Springer, vol. 141(2), pages 235-247, March.
  3. Parvinder Pal Singh & Harpreet Singh Chahal, 2020. "Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(1), pages 118-141, February.
  4. Efrat, Kalanit & Souchon, Anne L. & Dickenson, Peter & Nemkova, Ekaterina, 2021. "Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences," Journal of Business Research, Elsevier, vol. 137(C), pages 601-613.
  5. Kristina Auxtova & Mary Brennan & Stephen Dunne, 2021. "To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context," Journal of Business Ethics, Springer, vol. 172(3), pages 425-446, September.
  6. Carmela Donato, 2021. "Disgust and preference for familiar brands," Italian Journal of Marketing, Springer, vol. 2021(1), pages 5-23, June.
  7. Žitkienė Rima & Kriaučiūnaitė-Lazauskienė Gintarė, 2019. "The Interplay of Religious Symbols and Cultural Values Theory in Advertising," Management of Organizations: Systematic Research, Sciendo, vol. 81(1), pages 119-137, June.
  8. Benjamin Boeuf & Jessica Darveau, 2019. "An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity," Journal of Business Ethics, Springer, vol. 155(4), pages 1077-1099, April.
  9. Demsar, Vlad & Sands, Sean & Rosengren, Sara & Campbell, Colin, 2022. "Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  10. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
  11. repec:dau:papers:123456789/4232 is not listed on IDEAS
  12. Sabri, Ouidade & Obermiller, Carl, 2012. "Consumer perception of taboo in ads," Journal of Business Research, Elsevier, vol. 65(6), pages 869-873.
  13. Francisco Alonso & Mireia Faus & Cesáreo Fernández & Sergio A. Useche, 2021. "“Where Have I Heard It?” Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic," Energies, MDPI, vol. 14(18), pages 1-14, September.
  14. Caroline Moraes & Finola Kerrigan & Roisin McCann, 2020. "Positive Shock: A Consumer Ethical Judgement Perspective," Journal of Business Ethics, Springer, vol. 165(4), pages 735-751, September.
  15. Vassiliki Grougiou & George Balabanis & Danae Manika, 2020. "Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?," Journal of Business Ethics, Springer, vol. 164(1), pages 1-16, June.
  16. Theodorakis, Ioannis G. & Painesis, Grigorios, 2022. "Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness," Journal of Business Research, Elsevier, vol. 142(C), pages 524-539.
  17. Katarzyna Bachnik & Robert Nowacki, 2018. "How to Build Consumer Trust: Socially Responsible or Controversial Advertising," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
  18. Gebreselassie, Andinet Worku, 2019. "On communicating about taboo social issues in least developed countries : The case of Ethiopia," Other publications TiSEM bb35ee74-fdd7-4220-af92-5, Tilburg University, School of Economics and Management.
  19. Selma Kadić-Maglajlić & Maja Arslanagić-Kalajdžić & Milena Micevski & Nina Michaelidou & Ekaterina Nemkova, 2017. "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment," Journal of Business Ethics, Springer, vol. 141(2), pages 249-265, March.
  20. Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
  21. Giulia Netti, 2021. "Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(2), pages 141-141, July.
  22. Hartmann, Patrick & Apaolaza, Vanessa & D'Souza, Clare & Echebarria, Carmen & Barrutia, Jose M., 2013. "Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal," Energy Policy, Elsevier, vol. 62(C), pages 1366-1376.
  23. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  24. Maria Mercanti-Guérin & Christophe Bezes, 2010. "La créativité publicitaire représente-t-elle un danger pour les marques ?," Post-Print hal-02056938, HAL.
  25. Michael Hair & Timucin Ozcan, 2018. "How reviewers’ use of profanity affects perceived usefulness of online reviews," Marketing Letters, Springer, vol. 29(2), pages 151-163, June.
  26. Ioannis Kareklas & Darrel D. Muehling, 2014. "Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 223-250, June.
  27. Mathieu Djaballah & Boris Helleu, 2014. "La WWE de Vince K. McMahon : une mascarade à prendre au sérieux," Post-Print hal-01716779, HAL.
  28. Giebelhausen, Michael & Novak, Thomas P., 2012. "Web advertising: Sexual content on eBay," Journal of Business Research, Elsevier, vol. 65(6), pages 840-842.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.