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An Empirical Investigation of Wal-Mart’s Expansion into Food Retailing

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  • Alessandro Bonanno

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    (University of Connecticut)

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    Abstract

    This paper analyzes Wal-Mart’s expansion into food retailing, focusing on its store conversion strategy via a formal IO entry framework. Forty-eight different competing model specifications are considered to determine how the company perceives competition from incumbent food retailers and how its geographic expansion pattern has influenced its store differentiation decisions over time. The results show that Supercenter openings mainly have targeted large areas with low population density and a high percentage of population receiving food stamps. The results also suggest that as the company moves toward geographic saturation of local markets, some of the strategic location decisions creating economies of density may need to be reconsidered in future years.

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    File URL: http://fmpc.uconn.edu/publications/rr/rr105.pdf
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    Bibliographic Info

    Paper provided by University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy in its series Food Marketing Policy Center Research Reports with number 105.

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    Length: 31 pages
    Date of creation: Apr 2008
    Date of revision:
    Handle: RePEc:zwi:fpcrep:105

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    Keywords: http://fmpc.uconn.edu/publications/rr/rr105.pdf;

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