Choosing your object of benevolence: a field experiment on donation options
AbstractIn a large natural field experiment, we explore the effect of providing donors with the opportunity to choose the target country for their donations. We find that only a small fraction of donors use the option, which might reflect a reluctance to consider tradeoffs when those concern important, 'protected', values. However, those donors who choose their object of benevolence give significantly more, even when controlling for their donation history. In view of the latest research on identifable-victim effects, our findings underline that less inclusive targets can evoke more intense feelings than more inclusive ones stressing that altruistic motivation seems to be mediated by aroused empathetic emotions. --
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Bibliographic InfoPaper provided by ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research in its series ZEW Discussion Papers with number 10-016.
Date of creation: 2010
Date of revision:
charitable giving; identifiable victim; field experiment; altruism; contingent valuation;
Other versions of this item:
- Bodo Aretz & Sebastian Kube, 2013. "Choosing Your Object of Benevolence: A Field Experiment on Donation Options," Scandinavian Journal of Economics, Wiley Blackwell, vol. 115(1), pages 62-73, 01.
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-05-02 (All new papers)
- NEP-CBE-2010-05-02 (Cognitive & Behavioural Economics)
- NEP-EXP-2010-05-02 (Experimental Economics)
- NEP-SOC-2010-05-02 (Social Norms & Social Capital)
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