Advanced Search
MyIDEAS: Login to save this paper or follow this series

One best way oder Varietät? Strategischer und organisatorischer Wandel von Großunternehmen im Prozess der Internationalisierung


Author Info

  • Beyer, Jürgen
Registered author(s):


    Bestimmte Organisationsmuster und strategische Orientierungen von Unternehmen werden unter den neuen Rahmenbedingungen einer globalisierten Weltökonomie als nicht mehr zeitgemäß angesehen. Entwickelt sich im Prozess der Internationalisierung demnach ein einheitlicher Unternehmenstypus, der sich unter den neuen Kontextbedingungen als besonders geeignet herausstellt und verbreitet? Die Analyse der strategischen und organisatorischen Entwicklung deutscher Großunternehmen im Zeitraum seit 1986 spricht gegen diese Annahme. Es zeigt sich zwar, dass sich das strategische Optionsfeld durch die weit gehende Verdrängung einer auf den nationalen Raum begrenzten Strategie und der exportorientierten Internationalisierungsvariante verengt hat. Da aber gleichzeitig der ehemals gegebene Zusammenhang zwischen Strategie und Struktur geschwunden ist, kann auf organisatorischer Ebene keine Konvergenz festgestellt werden. Die Internationalisierung der Unternehmen begünstigt demnach weder die Ausbildung bestimmter formaler Organisationsstrukturen (wie z.B. die Matrixorganisation) noch befördert sie hinsichtlich der Koordinierung der Betriebseinheiten einheitlich eine De- oder Re-Zentralisierung der Unternehmen. -- Certain types of organization and developmental strategies found in companies today are frequently considered to be outdated in the face of a globalized economy. Is the process of internationalization leading to one particular type of company that is best able to adapt to a new economic and societal context? An analysis of the strategic and organizational development of large German firms since 1986 does not support this assumption. Although it can be demonstrated that purely national and export-oriented strategies are no longer in the option set of most companies, a trend toward the convergence of organizational structures cannot be observed. The process of internationalization weakens the strategy-structure relation and therefore leads neither consistently to particular organizational designs (such as the matrix organization) nor to decentralized or recentralized forms of coordination.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Paper provided by Max Planck Institute for the Study of Societies in its series MPIfG Discussion Paper with number 01/2.

    as in new window
    Date of creation: 2001
    Date of revision:
    Handle: RePEc:zbw:mpifgd:012

    Contact details of provider:
    Postal: Paulstr. 3, 50676 Köln
    Phone: + 49 (0) 221-2767-0
    Web page:
    More information through EDIRC

    Related research



    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. John Dunning, 1981. "Explaining the international direct investment position of countries: Towards a dynamic or developmental approach," Review of World Economics (Weltwirtschaftliches Archiv), Springer, vol. 117(1), pages 30-64, March.
    2. Thomas W Malnight, 1996. "The Transition from Decentralized to Network-Based MNC Structures: An Evolutionary Perspective," Journal of International Business Studies, Palgrave Macmillan, vol. 27(1), pages 43-65, March.
    3. James R. Markusen & Anthony J. Venables, 1996. "The Theory of Endowment, Intra-Industry, and Multinational Trade," NBER Working Papers 5529, National Bureau of Economic Research, Inc.
    4. Wolfgang HÄRDLE & J. MARRON & L. YANG, 1996. "Discussion," SFB 373 Discussion Papers 1996,65, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    5. Lenn Gomes & Kannan Ramaswamy, 1999. "An Empirical Examination of the Form of the Relationship Between Multinationality and Performance," Journal of International Business Studies, Palgrave Macmillan, vol. 30(1), pages 173-187, March.
    6. repec:wop:humbsf:1996-65 is not listed on IDEAS
    7. Naschold, Frieder & Jürgens, Ulrich & Lippert, Inge & Renneke, Leo, 1999. "Vom chandlerianischen Unternehmensmodell zum Wintelismus: Ausgangsüberlegungen für ein Projektvorhaben über veränderte Governanceformen in der internationalen InfoCom und Automobilindustrie," Discussion Papers, Research Unit: Regulation of Work FS II 99-204, Social Science Research Center Berlin (WZB).
    8. Gunnar Hedlund, 1984. "Organization in-Between: The Evolution of the Mother-Daughter Structure of Managing Foreign Subsidiaries in Swedish MNCS," Journal of International Business Studies, Palgrave Macmillan, vol. 15(2), pages 109-123, June.
    9. Vernon, Raymond, 1979. "The Product Cycle Hypothesis in a New International Environment," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 41(4), pages 255-67, November.
    Full references (including those not matched with items on IDEAS)



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:zbw:mpifgd:012. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.