Driver's intention to use smartphone-car connectivity
AbstractCar is now more than just a transportation method. Now a smartphone or a portable device can be easily connected to your car and this allows us to enjoy broader range of contents like music and navigation. This study aims to study investigate what leads drivers to use such car-connectivity services. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) as theoretical framework, this study examines the relationship between four derived constructs (facilitating condition, technographics, mobile literacy, and prior similar experience) and behavioral intention to use car connectivity functionalities. The results show that two of them (facilitating condition and technographics) have significant impact on the intention to use car connectivity services but the other two (mobile literacy and prior similar experience) did not show statistically significant relationship with the behavioral intention. --
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Bibliographic InfoPaper provided by International Telecommunications Society (ITS) in its series 24th European Regional ITS Conference, Florence 2013 with number 88467.
Date of creation: 2013
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Web page: http://www.itseurope.org/
Car connectivity; facilitating condition; technographics; intention to use new technology; the UTAUT;
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- Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, INFORMS, vol. 46(2), pages 186-204, February.
- Igbaria, M, 1993. "User acceptance of microcomputer technology: An empirical test," Omega, Elsevier, Elsevier, vol. 21(1), pages 73-90, January.
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