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An AHP-based evaluation of car navigation apps in Korea

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  • Lim, Chulmin

Abstract

This study aimed to suggest the standards of evaluating car navigation app by examining and categorizing app's attributes. This study suggested four main criteria for app evaluation model; Functionality, Usability, Networking ability and Additional features and three sub-criteria belonging each main criterion. Also, the study conducted comparing each attribute and evaluating navigation apps competing in Korean market based on suggested criteria. As a result of this study, users put high weights on functionality, and the additional feature was least considered from users when they select car navigation app. Also, usability and networking ability show similar level of importance.

Suggested Citation

  • Lim, Chulmin, 2018. "An AHP-based evaluation of car navigation apps in Korea," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190404, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb18:190404
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    References listed on IDEAS

    as
    1. Albert, Gila & Musicant, Oren & Oppenheim, Ilit & Lotan, Tsippy, 2016. "Which smartphone's apps may contribute to road safety? An AHP model to evaluate experts' opinions," Transport Policy, Elsevier, vol. 50(C), pages 54-62.
    2. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    3. Kim, Suwon & Kim, Seongcheol, 2016. "A multi-criteria approach toward discovering killer IoT application in Korea," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 143-155.
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    More about this item

    Keywords

    Car navigation app; AHP (Analytic Hierarchy Process); Korean car navigation market;
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