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"Das 21. Jahrhundert ist weiblich": Unternehmerinnen in der Presse

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Listed:
  • Ettl, Kerstin
  • Welter, Friederike
  • Achtenhagen, Leona

Abstract

Die vorliegende Studie untersucht die Presseberichterstattung über Unternehmerinnen insbesondere mit Blick darauf, welches Bild von Unternehmerinnentum in den Presseberichten vermittelt wird. Zu diesem Zweck wurden Artikel in sechs ausgewählten überregionalen deutschen Tageszeitungen im Zeitraum 2004-2013, sowie ausgewählte Artikel aus schwedischen Printmedien ausgewertet. Die Ergebnisse zeigen, dass die Berichterstattung zunehmend vielfältiger wird und die Sichtbarkeit von Unternehmerinnen zunimmt. Allerdings werden auch heute noch klassische Stereotype und traditionelle Rollenbilder durch die Berichterstattung transportiert.

Suggested Citation

  • Ettl, Kerstin & Welter, Friederike & Achtenhagen, Leona, 2016. ""Das 21. Jahrhundert ist weiblich": Unternehmerinnen in der Presse," IfM-Materialien 249, Institut für Mittelstandsforschung (IfM) Bonn.
  • Handle: RePEc:zbw:ifmmat:249
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    References listed on IDEAS

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    5. Leona Achtenhagen & Friederike Welter, 2011. "‘Surfing on the ironing board’ -- the representation of women's entrepreneurship in German newspapers," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 23(9-10), pages 763-786, December.
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    Cited by:

    1. Welter, Friederike, 2020. "Contexts and gender: Looking back and thinking forward," Working Papers 01/20, Institut für Mittelstandsforschung (IfM) Bonn.

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    More about this item

    Keywords

    Gender; Gründungen/Selbstständigkeit; Start-up/Self-Employment; Enterprise Management;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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