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Strategische Ausrichtung und Innovationstätigkeit von KMU im Raum Jena

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  • Kaps, Katharina
  • Pfeil, Silko
  • Sauer, Thomas
  • Stoetzer, Matthias-Wolfgang

Abstract

Das vom Bundesministerium für Bildung und Forschung (BMBF) geförderte Projekt KompNet2011 – Erfolgsfaktoren regionaler Innovationsnetze – untersucht die strategische Ausrichtung sowie die Innovationsaktivitäten von kleinen und mittelständischen Unternehmen (KMU) in der Region Jena. Für die 225 Befragungsteilnehmer stellt die Qualitätsführerschaft die wichtigste Strategie dar: Fast 80% weisen ihr eine hohe bzw. sehr hohe Bedeutung zu. Allerdings belegt der Datensatz auch die Tendenz zu Mischstrategien, da nur wenige Unternehmen eine eindeutige strategische Ausrichtung aufweisen. Das Innovationsverhalten der KMU in der Region ist stärker auf Produktinnovationen als auf Prozessinnovationen ausgerichtet und fokussiert außerdem intensiver auf Verbesserungen als auf Neuheiten. Zudem finden sich in der deskriptiven Auswertung Belege für eine hohe Bedeutung betriebswirtschaftlich orientierter Innovationsarten, d.h. Marketing- und Organisationsinnovationen sind von erheblicher Relevanz. Während Kunden die mit Abstand wichtigsten Innovationstreiber sind, werden Kostenbarrieren und gesetzliche Restriktionen als bedeutendste Innovationshemmnisse identifiziert. Fehlende technologische Informationen und fehlende Kooperationspartner wirken sich hingegen kaum negativ auf die Innovationstätigkeit aus. -- The research project „KompNet 2011 – Sucess factors of regional innovation networks“, funded by the Federal Ministry of Education and Research (BMBF), examines the innovation activities of small and medium-sized enterprises (SME) in and closely around Jena (Thuringia). According to the answers of 225 survey participants, quality leadership is the most important mode of strategy: Almost 80% claim that quality leadership has a high or very high importance as to the strategic orientation of their company. However, the data show a clear tendency to mixed strategies. Only a few regional SME have a clear strategic alignment. The innovation activities focus clearly on product innovation instead of process innovation. Furthermore the improvement of existing products and processes is much more relevant compared to the development of novelties. In addition the empirical analysis reveals a high importance of business-oriented types of innovation, i.e. marketing and organizational innovation. While customers clearly are the most important drivers of innovation, regional SME are highly hampered in their innovation projects by cost barriers and legal restrictions. Only a few participants point out the hampering effects due to a lack of technological information and absence of cooperation partners.

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Bibliographic Info

Paper provided by University of Applied Sciences Jena, Department of Business Administration in its series Jena Contributions to Economic Research with number 2010,3.

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Date of creation: 2010
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Handle: RePEc:zbw:fhjbwf:20103

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Web page: http://www.bw.fh-jena.de/
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Keywords: Innovationshemmnis; Innovationstreiber; Produktinnovation; Prozessinnovation; Unternehmensstrategie; Wettbewerbskräfte Porter; Business strategy; Competitive forces Porter; Drivers of innovation; Obstacles of innovation; Process innovation; Product Innovation;

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References

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  1. Jeroen de Jong & Eric von Hippel, 2010. "Open, distributed and user-centered: Towards a paradigm shift in innovation policy," Scales Research Reports H201009, EIM Business and Policy Research.
  2. Riggs, William & von Hippel, Eric, 1994. "Incentives to innovate and the sources of innovation: the case of scientific instruments," Research Policy, Elsevier, vol. 23(4), pages 459-469, July.
  3. Horst Penzkofer & Heinz Schmalholz, 2009. "Innovationskraft der sächsischen Industrie hilft bei der Krisenbewältigung," ifo Dresden berichtet, Ifo Institute for Economic Research at the University of Munich, vol. 16(05), pages 30-39, October.
  4. Gottschalk, Sandra & Janz, Norbert & Peters, Bettina & Rammer, Christian & Schmidt, Tobias, 2002. "Innovationsverhalten der deutschen Wirtschaft: Hintergrundbericht zur Innovationserhebung 2001," ZEW Dokumentationen 02-03, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  5. Kirner, Eva & Som, Oliver & Jäger, Angela, 2009. "Gemeinsam zum Innovationserfolg? Verbreitung und Effekte von Innovationskooperationen bei nicht forschungsintensiven Betrieben im Verarbeitenden Gewerbe," Bulletins "German Manufacturing Survey" 50, Fraunhofer Institute for Systems and Innovation Research (ISI).
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Cited by:
  1. Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, University of Applied Sciences Jena, Department of Business Administration.
  2. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, University of Applied Sciences Jena, Department of Business Administration.
  3. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2011. "Innovationsbedingte Beschäftigungs- und Umsatzeffekte bei Unternehmen im Raum Jena," Jena Contributions to Economic Research 2011,3, University of Applied Sciences Jena, Department of Business Administration.
  4. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2011. "Innovationskooperationen und Wissenstransfer von Unternehmen im Raum Jena," Jena Contributions to Economic Research 2011,2, University of Applied Sciences Jena, Department of Business Administration.
  5. Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, University of Applied Sciences Jena, Department of Business Administration.
  6. Lehnen, Jens & Ehls, Daniel & Herstatt, Cornelius, 2014. "Implementation of lead users into management practice: A literature review of publications in business press," Working Papers 78, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
  7. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, University of Applied Sciences Jena, Department of Business Administration.

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