Price promotions and brand equity: the role of brand types
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Note: Part of doctoral dissertation, University of Hamburg, Submitted 10.03.2016, Examiners: Prof. Dr. Thorsten Teichert, Prof. Dr. Karen Gedenk
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More about this item
Keywords
Price promotion; Brand equity; Brand type; Panel data;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IND-2017-05-07 (Industrial Organization)
- NEP-IPR-2017-05-07 (Intellectual Property Rights)
- NEP-MKT-2017-05-07 (Marketing)
- NEP-SBM-2017-05-07 (Small Business Management)
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