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Which currency to set price? A model of multiple countries and risk averse firm

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  • Jian Wang

    (Department of Economics, University of Wisconsin, Madison)

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    Abstract

    A crucial question centering many recent debates in the international macroeconomics is under which currency the price is sticky. This paper provides a microfoundation to study the firm¡¦s choice of price setting currency in the sticky price model. I first prove that the risk preference is a secondary consideration in the choice of the price setting currency. This result questions the claim that the currency forward market can change the currency choice of risk averse firms. Then I extend the discussion to a model with multiple importing countries. Unlike the single-importing-country model, the optimal choice of the price setting currency also depends on the variance and covariance of the log exchange rates. This result connects the firm¡¦s currency choice to the macro variables. This interaction should be endoginized in the open macroeconomic models when studying some important questions like the choice of optimal exchange rate regime.

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    File URL: http://128.118.178.162/eps/if/papers/0410/0410004.pdf
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    Bibliographic Info

    Paper provided by EconWPA in its series International Finance with number 0410004.

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    Length: 33 pages
    Date of creation: 20 Oct 2004
    Date of revision:
    Handle: RePEc:wpa:wuwpif:0410004

    Note: Type of Document - pdf; pages: 33
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    Web page: http://128.118.178.162

    Related research

    Keywords: pricing to market; local currency pricing; producer currency pricing; risk averse; multinational companies;

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