Sharing in Diaspora
AbstractThe variety of experiences lived by diasporas far from their home countries serves as an important source of wealth - be it financial, cultural or educational - that diasporas will potentially put at the disposal of their mother country. These sharing in experiences, between nations and their diasporas, can act as a compensation for brain drain, often seen as a problem particularly acute in poor and developing countries. Despite the global effort to design public incentives for diasporas to engage with sending countries, there is still room for marketing researchers to empower those public initiatives, by deepening the understanding of migrants’ motivations for home engagement. This article puts forward a theoretical perspective to approach this opportunity: the autobiographical perspective. Some of migrants’ motivations can indeed be rooted in the need to maintain connections with past selves.
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Bibliographic InfoPaper provided by ULB -- Universite Libre de Bruxelles in its series Working Papers CEB with number 10-025.
Length: 16 p.
Date of creation: 25 Mar 2010
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Diaspora engagement; macromarketing; autobiographical perspective; narrative identity;
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