How does religion matter in the marketplace for minority settings? The case of Muslim consumers in France
AbstractThis article proposes to go beyond the view of consumer religiosity as a stable characteristic. Rather, focusing on minority cultural settings, this research presents religiosity as a mobilized resource or a constraint the consumer faces in purchasing environments. The context preceding the situation as well as the marketplace are identified as the causes of the contextualized impact of religiosity in consumer decision making. The objective of this research is to explore this phenomenon in order to identify the factors intervening in the process.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by HAL in its series Post-Print with number halshs-00743900.
Date of creation: 22 May 2012
Date of revision:
Publication status: Published - Presented, EMAC 42nd Conference, 2012, Lisbonne, Portugal
Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00743900
Contact details of provider:
Web page: http://hal.archives-ouvertes.fr/
consumer behavior; minority cultural setting; religion; religiosity; Consumer Culture Theory;
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD).
If references are entirely missing, you can add them using this form.