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How does religion matter in the marketplace for minority settings? The case of Muslim consumers in France

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  • Jamel Khenfer

    ()
    (IAE Aix-en-Provence - Institut d'Administration des Entreprises - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III : EA4225)

  • Elyette Roux

    ()
    (IAE Aix-en-Provence - Institut d'Administration des Entreprises - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III : EA4225)

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    Abstract

    This article proposes to go beyond the view of consumer religiosity as a stable characteristic. Rather, focusing on minority cultural settings, this research presents religiosity as a mobilized resource or a constraint the consumer faces in purchasing environments. The context preceding the situation as well as the marketplace are identified as the causes of the contextualized impact of religiosity in consumer decision making. The objective of this research is to explore this phenomenon in order to identify the factors intervening in the process.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/74/39/00/PDF/Emac_2012_Khenfer_Roux_final_HAL.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00743900.

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    Date of creation: 22 May 2012
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    Publication status: Published - Presented, EMAC 42nd Conference, 2012, Lisbonne, Portugal
    Handle: RePEc:hal:journl:halshs-00743900

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00743900
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    Web page: http://hal.archives-ouvertes.fr/

    Related research

    Keywords: consumer behavior; minority cultural setting; religion; religiosity; Consumer Culture Theory;

    This paper has been announced in the following NEP Reports:

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    1. Tuba stner & Douglas B. Holt, 2007. "Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter," Journal of Consumer Research, University of Chicago Press, vol. 34(1), pages 41-56, 04.
    2. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 868-882, 03.
    3. McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 71-84, June.
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