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Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry

Author

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  • Zeki Ayag

    (Kadir Has University)

Abstract

The main objective of this study is to analyze automotive industry, and to identify the important auto parts logistics requirements, and supply chain management (SCM) strategies. For product or service development, quality function deployment (QFD) is a useful approach to maximize customer satisfaction. The determination of the customer and logistics requirements, and supply chain management strategies are important issues during QFD processes for product or service design. For this reason, a QFD methodology is proposed in this study to determine these aspects and to improve the level of customer satisfaction. Qualitative information is converted firstly into quantitative parameters, and then this data is combined with other quantitative data to parameterize to determine appropriate supply chain management strategies.

Suggested Citation

  • Zeki Ayag, 2014. "Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry," Proceedings of International Academic Conferences 0902719, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0902719
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    References listed on IDEAS

    as
    1. Holweg, Matthias & Disney, Stephen & Holmström, Jan & Småros, Johanna, 2005. "Supply Chain Collaboration:: Making Sense of the Strategy Continuum," European Management Journal, Elsevier, vol. 23(2), pages 170-181, April.
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    More about this item

    Keywords

    Quality function deployments; logistics requirements; supply chain management strategies.;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory

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