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Entre universalisme et contextualité des pratiques managériales dans les pays européens : l’hybridation est souvent la règle Between the universality and the contextuality of managerial practises in European Countries : Hybridization is often the rule

Author

Listed:
  • Dorra Yahiaoui

    (labrii, ULCO)

  • Hela Chebbi

    (labrii, ULCO)

Abstract

Les multinationales laissent apparaître un phénomène dominant: le transfert courant des connaissances et des diverses pratiques managériales de la maison mère vers ses filiales. Néanmoins, un aspect moins connu des flux intra organisationnels représente une valeur ajoutée que pourrait apporter chaque contexte local. La présente communication propose un cadre d’analyse théorique afin de porter un regard sur les opportunités qu’offrent les unités installées dans les pays européens. Quels sont les facteurs qui limitent une diffusion globale des pratiques? Comment passer d’une logique de transfert unidirectionnel vers une exploitation des ressources locales?Telles sont les questions aux quelles cet article tente d'apporter des éléments de réponse. Cette analyse présente l’assise théorique d’une nouvelle tendance: l’hybridation des pratiques. Aux pratiques globales s’ajoutent celles développées localement pour permettre une meilleure compétitivité dans l’Europe Elargie. Abstract - A dominating trend appearing within multinational companies shows that knowledge and practices are transferred from headquarter towards subsidiaries. Nevertheless, a less known aspect of intra-organizational flows is that each local context could bring an added value. This paper proposes a theoretical analysis framework to study opportunities offered by subsidiaries installed in the European countries. Which are the factors limiting a total diffusion of the practices? How to move away from a uni-directional transfer towards an exploitation of local resources? Such are the questions discussed in this paper. This analysis presents the theoretical base of a new tendency: the hybridization of practices. Global practices are “mixed” with practices locally developed to allow a better competitiveness in the widened Europe.

Suggested Citation

  • Dorra Yahiaoui & Hela Chebbi, 2008. "Entre universalisme et contextualité des pratiques managériales dans les pays européens : l’hybridation est souvent la règle Between the universality and the contextuality of managerial practises in E," Working Papers 194, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
    • Handle: RePEc:rii:riidoc:194
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    References listed on IDEAS

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    More about this item

    Keywords

    Keywords : Managerials practices; European countries; Multinational compagnies;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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