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Corporate Reputation and Stock Returns; are good firm good for investors?

Author

Listed:
  • Stephen Brammer

    (University of Bath)

  • Chris Brooks

    (ICMA Centre, University of Reading)

  • Stephen Pavelin

    (Economics - Business School - University of Reading)

Abstract

This paper employs a unique dataset from the UK based on ten years of surveys of company directors and analysts conducted for Management Today to examine the relationship between a firm's reputation and the returns on its shares. We find that investors who purchase stocks with reputation scores that have risen significantly can make abnormal returns. Also, firms whose scores have fallen substantially still exhibit positive abnormal returns in both the short and long run when the market index is employed as a benchmark. However, when a more appropriate comparator is used, evidence of out-performance entirely disappears

Suggested Citation

  • Stephen Brammer & Chris Brooks & Stephen Pavelin, 2006. "Corporate Reputation and Stock Returns; are good firm good for investors?," ICMA Centre Discussion Papers in Finance icma-dp2006-05, Henley Business School, University of Reading.
    • Handle: RePEc:rdg:icmadp:icma-dp2006-05
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    File URL: http://www.icmacentre.ac.uk/pdf/discussion/DP2006-05.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Management today; most admired firms; stock returns;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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