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Culture and the Survival of UK Independent Games Software Firms

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  • Denise Tsang

    () (School of Management, University of Reading)

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    Abstract

    This paper reports on qualitative research that investigates the culture of survival among entrepreneurial UK games software development firms within the interactive entertainment industry. The survival culture depicts a culture where firms strive for cost efficiency in order to maximize their chance of continued operation. In-depth interviews with 12 managers illustrated a framework for understanding the cost advantages of surviving firms. It was found it was based on focusing on human relations, building critical inter-firm relationships and acknowledging the importance of cash flow, which were in turn supported by innovative product orientation. The analysis highlights that competitiveness within the interactive entertainment industry could be attained within market constraint and pressure.

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    File URL: http://www.henley.reading.ac.uk/nmsruntime/saveasdialog.asp?lID=32978&sID=119847
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    Bibliographic Info

    Paper provided by Henley Business School, Reading University in its series Economics & Management Discussion Papers with number em-dp2008-68.

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    Length: 46 pages
    Date of creation: 20 Nov 2008
    Date of revision:
    Handle: RePEc:rdg:emxxdp:em-dp2008-68

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    Related research

    Keywords: Firm culture; competition and the interactive entertainment industry;

    This paper has been announced in the following NEP Reports:

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    1. Ouchi, William, 1981. "Theory Z: How American business can meet the Japanese challenge," Business Horizons, Elsevier, vol. 24(6), pages 82-83.
    2. Georgios Fotopoulos & Helen Louri, 2000. "Determinants of Hazard Confronting New Entry: Does Financial Structure Matter?," Review of Industrial Organization, Springer, vol. 17(3), pages 285-300, November.
    3. Zingales, Luigi, 1998. "Survival of the Fittest or the Fattest? Exit and Financing in the Trucking Industry," CEPR Discussion Papers 1778, C.E.P.R. Discussion Papers.
    4. Robert E. Quinn & John Rohrbaugh, 1983. "A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis," Management Science, INFORMS, vol. 29(3), pages 363-377, March.
    5. Philip Bunn & Victoria Redwood, 2003. "Company accounts based modelling of business failures and the implications for financial stability," Bank of England working papers 210, Bank of England.
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