Influence on Transaction Costs and Market Barriers of Organizational Behaviour and Culture of the Rural Population: Analysis and Research Practice

The purpose of this study is to study the parameters of the existing organizational culture in the agrarian sector as a resource for the formation of social capital and its impact on the formation of transaction costs, market barriers Methods / Statistical analysis. Analytical methods were used, such as sociological and expert interviews, content and problem-oriented analysis. The study of behavioral characteristics was based on Hofstede's parametric models adapted to agriculture. The methods we used were aimed at achieving the following goals: to identify the nature of the transaction costs of the agricultural sector, taking into account specific features on the ground, to identify the features of behavioral attitudes and values, the features of the cost structure within the regional institutional framework for interaction and analysis of cultural codes. Conclusions. Based on the materials of the agrarian sector of the regional economy, the parameters of the existing organizational culture were studied; specific features of transaction costs formed by the cultural component were identified; studies of cultural codes were conducted. The following features of the agrarian sector were revealed: excessive production cycle, uneven distribution of income during the year, dependence on natural and climatic conditions. The features described above indicate the need for state support and a well-developed communication system. A cluster of cultural components denotes a cultural code that reflects a high level of differentiation of roles between a man and a woman; the prevailing collective consciousness; the tendency to avoid situations of uncertainty and clearly established courses of action and rules; a low level of self-control and a low level of the need to meet basic needs. Specific transaction costs due to cultural determinants include the following: the costs of finding, processing and storing data, the costs of negotiations and contracts; coordination costs; the costs of politicization; the costs of making collective decisions; loss of profits. Application: The results presented can help solve the problem of over-coming informal institutional constraints, and can be applied to the de-velopment and accumulation of social capital, the introduction of better informal practices to reduce costs by eliminating lost profits, overcoming market barriers. improving the quality of the transactional sector of the economy as a whole.