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Ludzie starzy o swoim wizerunku w mediach
[Older People About Their Media Image]

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  • Klimczuk, Andrzej

Abstract

The mass media play a crucial role in modern societies. Media allows reaching with information’s about current events to the broad masses of recipients, they interpret it and construct their meanings, they create a community of values, organize entertainment in leisure time and mediate in mobilizing social movements. Mass communication is also related to conduct of public debate and developing public opinion awareness about social problems. The aim of this article is to bring closer look on the results of empirical analysis of selected messages perceived by older people in the press, radio and television that are related to their image, problems and interests. Work outlines the expectations of senior citizens towards activities of mass media on local and national level. ** Środki komunikowania masowego odgrywają kluczową rolę w społeczeństwach nowoczesnych. Media umożliwiają docieranie informacji o bieżących wydarzeniach do szerokich rzesz odbiorców, interpretują je i konstruują ich znaczenia, wytwarzają wspólnotę wartości, organizują rozrywkę w czasie wolnym oraz pośredniczą w mobilizowaniu ruchów społecznych. Komunikacja masowa jest też związana z prowadzeniem debaty publicznej i uwrażliwianiem opinii publicznej na problemy społeczne. Celem artykułu jest przybliżenie wybranych wyników analiz empirycznych przekazów dostrzeganych przez ludzi starych w prasie, radiu i telewizji związanych z ich wizerunkiem, problemami i interesami. Praca zarysowuje również oczekiwania seniorów wobec działalności mass mediów na poziomie lokalnym i krajowym.

Suggested Citation

  • Klimczuk, Andrzej, 2010. "Ludzie starzy o swoim wizerunku w mediach [Older People About Their Media Image]," MPRA Paper 61870, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:61870
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    References listed on IDEAS

    as
    1. Sandra Gruescu, 2007. "Population Ageing and Economic Growth," Contributions to Economics, Springer, number 978-3-7908-1906-9.
    2. Gruescu, Sandra, 2007. "Population ageing and economic growth : education policy and family policy in a model of endogenous growth ; with 32 tables," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 26294, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    1. Klimczuk, Andrzej, 2012. "Kapitał społeczny ludzi starych na przykładzie mieszkańców miasta Białystok," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 77953.

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    More about this item

    Keywords

    Trust; Older People And Transition; Social Capital; Culture; Creative City; Mass media; Older people; Cultural Industry;
    All these keywords.

    JEL classification:

    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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