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Islands and Destination Image: The Case of Ios

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Author Info

  • Stylidis, Dimitrios
  • Terzidou, Matina
  • Terzidis, Konstantinos
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    Abstract

    This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of recommendations. The findings revealed that Ios has a very strong destination image as a party island, with the majority of the visitors being international young students coming to enjoy the relaxing atmosphere and the party mood of the island. As a result, Ios needs to strengthen its image compared to other islands or destinations which offer the same product, by promoting its competitive advantages, such as; the nightlife, the relatively low prices, the relaxing atmosphere and the friendliness of the locals.

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    File URL: http://mpra.ub.uni-muenchen.de/25383/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 25383.

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    Date of creation: 03 Oct 2007
    Date of revision: 26 Jan 2008
    Publication status: Published in TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism 1.3(2008): pp. 180-199
    Handle: RePEc:pra:mprapa:25383

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    Related research

    Keywords: Destination image; Islands; Ios;

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    Cited by:
    1. Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios, 2009. "Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island," MPRA Paper 25420, University Library of Munich, Germany, revised 25 Aug 2009.

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