IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/108934.html
   My bibliography  Save this paper

Fake News Acceptance by Demographics and Culture On Social Media

Author

Listed:
  • Sheikh, Muhammad Ammad
  • Mumtaz, Talha
  • Sohail, Nabeel
  • Ahmed, Bilal
  • Noor, Zain

Abstract

The objective for this research to find the effects of sub dimension of culture which is masculinity/femininity, individualism/collectivism, power distance and uncertainty avoidance but comprehensibility is a mediator so in which it effects social media usage. In our research the 4 sub dimension of culture, comprehensibility, fake news intension to social media usage and social media usage is an independent variable but on the other hand fake news and it all social media apps like Facebook, Instagram, Snapchat and WhatsApp which is a dependent variable. For this research, the data is collected from around 200 students in general from Karachi. The target population for this research are the Facebook and all social media users specifically in Karachi. The sampling technique that we chose is simple random probability design. PLS-SEM is the statistical technique used in our conducting research. The instrument used in this research is Questionnaire to collect data from the target audience. The findings of the research indicated that fake news intension to social media usage have a significant positive impact on social media usage. Similarly, comprehensibility has significant positive effect on fake news intension to social media usage. But individualism/collectivism has negative insignificant effect on comprehensibility. Power distance has negative insignificant effect on comprehensibility. Comprehensibility toward the sub dimension of culture which include masculinity/femininity and uncertainty avoidance has a significant positive effect on the sub dimension of culture. This study will help the society, senior management stakeholders, and policymakers in the country when it comes to the propagation of fake news on social media usage.

Suggested Citation

  • Sheikh, Muhammad Ammad & Mumtaz, Talha & Sohail, Nabeel & Ahmed, Bilal & Noor, Zain, 2021. "Fake News Acceptance by Demographics and Culture On Social Media," MPRA Paper 108934, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:108934
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/108934/1/MPRA_paper_108934.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wasim Qazi & Syed Ali Raza & Komal Akram Khan, 2020. "The contradiction between self-protection and self-presentation on knowledge sharing behaviour: evidence from higher education students in Pakistan," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 13(3), pages 246-271.
    2. Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J., 2016. "The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 27-41.
    3. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    4. Syed Ali Raza & Nida Hanif, 2013. "Factors affecting internet banking adoption among internal and external customers: a case of Pakistan," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 7(1), pages 82-96.
    5. Mansoora Ahmed & Sun Zehou & Syed Ali Raza & Muhammad Asif Qureshi & Sara Qamar Yousufi, 2020. "Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2225-2239, September.
    6. Talwar, Shalini & Dhir, Amandeep & Singh, Dilraj & Virk, Gurnam Singh & Salo, Jari, 2020. "Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    7. Efigenia Madalena Mario Semente & Grafton Whyte, 2019. "The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials: An Application of Hofstede's Cultural Dimensions," International Journal of Applied Management Sciences and Engineering (IJAMSE), IGI Global, vol. 6(1), pages 29-45, January.
    8. Syed Ali Raza & Syed Tehseen Jawaid & Ayesha Hassan, 2015. "Internet banking and customer satisfaction in Pakistan," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 7(1), pages 24-36, February.
    9. Luyi Sui & Xinsheng Ke, 2015. "Intension Analysis of User News Sharing in Social Media," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 681-687, Springer.
    10. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
    11. Syed Ali Raza & Wasim Qazi & Nida Shah, 2018. "Factors affecting the motivation and intention to become an entrepreneur among business university students," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 12(3), pages 221-241.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
    2. Hsin‐Hui Lin & Ching‐Feng Chen & Chih‐Lun Wu, 2023. "The effects of news authenticity and social media tie strength on consumer dissemination behavior," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2292-2313, June.
    3. Khurram, Anoshay & Hashmi, Rabia & Khalid, Saaniya & Ali, Areesha & Khan, Muhammad Shams-UR-Rehman, 2020. "Why Do People Switch Mobile Platforms?," MPRA Paper 104639, University Library of Munich, Germany.
    4. Minhaj, Rutaba & Tasneem, Abdul Rafe & Farrukh, Maira & Ziarab, Mohammad & Raza, Muhammad Ali, 2021. "Examining the Impact of Social Capital Scales on Brand Commitment In An Online Brand Community," MPRA Paper 109007, University Library of Munich, Germany.
    5. Bermes, Alena, 2021. "Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    6. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
    7. Raluca Buturoiu & Georgiana Udrea & Denisa-Adriana Oprea & Nicoleta Corbu, 2021. "Who Believes in Conspiracy Theories about the COVID-19 Pandemic in Romania? An Analysis of Conspiracy Theories Believers’ Profiles," Societies, MDPI, vol. 11(4), pages 1-16, November.
    8. Ali, Shabbir & Nadeem, Ahmed, 2021. "The Impact of Socio-emotional competencies, Socio-economic factors, and the Employability process on Employment Status," MPRA Paper 108942, University Library of Munich, Germany.
    9. Sajid, Zoya & Iftikhar, Naba & Ghouri, Ushna & Siddiqui, Humbal & Uddin, Kaleem, 2021. "Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services," MPRA Paper 108938, University Library of Munich, Germany.
    10. Hussain, Hadia & Murtaza, Murtaza & Ajmal, Areeb & Ahmed, Afreen & Khan, Muhammad Ovais Khalid, 2020. "A study on the effects of social media advertisement on consumer’s attitude and customer response," MPRA Paper 104675, University Library of Munich, Germany.
    11. Leopoldo Fergusson & Carlos Molina, 2020. "Facebook Causes Protests," HiCN Working Papers 323, Households in Conflict Network.
    12. Dean Neu & Gregory D. Saxton & Abu S. Rahaman, 2022. "Social Accountability, Ethics, and the Occupy Wall Street Protests," Journal of Business Ethics, Springer, vol. 180(1), pages 17-31, September.
    13. Robbett, Andrea & Matthews, Peter Hans, 2018. "Partisan bias and expressive voting," Journal of Public Economics, Elsevier, vol. 157(C), pages 107-120.
    14. Henrik Skaug Sætra, 2021. "AI in Context and the Sustainable Development Goals: Factoring in the Unsustainability of the Sociotechnical System," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    15. Fathey Mohammed & Nabil Hasan Al-Kumaim & Ahmed Ibrahim Alzahrani & Yousef Fazea, 2023. "The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19," IJERPH, MDPI, vol. 20(3), pages 1-16, January.
    16. Bartosz Wilczek, 2020. "Misinformation and herd behavior in media markets: A cross-national investigation of how tabloids’ attention to misinformation drives broadsheets’ attention to misinformation in political and business," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-22, November.
    17. Joël Cariolle & Yasmine Elkhateeb & Mathilde Maurel, 2022. "(Mis-)information technology: Internet use and perception of democracy in Africa," Documents de travail du Centre d'Economie de la Sorbonne 22010, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    18. Barrera, Oscar & Guriev, Sergei & Henry, Emeric & Zhuravskaya, Ekaterina, 2020. "Facts, alternative facts, and fact checking in times of post-truth politics," Journal of Public Economics, Elsevier, vol. 182(C).
    19. Sumeet Kumar & Binxuan Huang & Ramon Alfonso Villa Cox & Kathleen M. Carley, 2021. "An anatomical comparison of fake-news and trusted-news sharing pattern on Twitter," Computational and Mathematical Organization Theory, Springer, vol. 27(2), pages 109-133, June.
    20. Zazli Lily Wisker & Robert Neil McKie, 2021. "The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 144-153, June.

    More about this item

    Keywords

    Masculinity/femininity; Individualism/collectivism; power distance; uncertainty avoidance; comprehensibility; fake news intension to social media usage; social media usage and fake news;
    All these keywords.

    JEL classification:

    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:108934. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.