Internet Banking and Customer Satisfaction in Pakistan
AbstractThis study determines the effects of service quality dimensions on customer satisfaction in Pakistan by using SERVQUAL model. A survey research questionnaire of 30 items has been adopted and collects the data of 400 respondents from the users of internet banking of different bank located in Karachi city of Pakistan. Reliability analysis shows that all dimensions are reliable. Results of factor analysis confirm the grouping of adopted questioner. At last, regression analysis indicates significant positive relationship between assurance, tangibility, reliability and responsiveness with customer satisfaction. Conversely, empathy shows positive but insignificant effect on customer satisfaction. It is recommended that the management of online banks has to focus on making the design and content of the websites more visually appealing to grab the attention of existing customers, as well as to attract new customers. The management has to take effective measures to further enhance the security and safety of online bank accounts, so that customers can maintain long-term relationships with the usage of online banking. Online banks have to provide more reliable services to the customers at heart to make the customers more comfortable and confident. The management should develop more effective systems to solve the issues of customers quickly.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 48395.
Date of creation: 05 Jun 2013
Date of revision:
Customer Satisfaction; SERVQUAL; Internet Banking; Pakistan;
Find related papers by JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
- M15 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - IT Management
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- Syed Ali Raza & Nida Hanif, 2013.
"Factors affecting internet banking adoption among internal and external customers: a case of Pakistan,"
International Journal of Electronic Finance,
Inderscience Enterprises Ltd, vol. 7(1), pages 82-96.
- Raza, Syed Ali & Hanif, Nida, 2011. "Factors affecting internet banking adoption among internal and external customers: a case of Pakistan," MPRA Paper 39314, University Library of Munich, Germany.
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