Influencers in Tourism Digital Marketing: A Comprehensive Literature Review
Author
Abstract
Suggested Citation
DOI: 10.31219/osf.io/m97kd
Download full text from publisher
References listed on IDEAS
- Marina Sheresheva & Marina Efremova & Lilia Valitova & Anna Polukhina & Georgy Laptev, 2021. "Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
- Catherine McTeigue & Claudia Sanchez & Edson Santos & Cicero Eduardo Walter & Manuel Au-Yong-Oliveira, 2021. "A Strategy for Tourism Growth, Rebound, and Revival: Promoting Portugal as a Destination Post-COVID-19," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
- Raúl Tarazona-Montoya & Marta Peris-Ortiz & Carlos Devece, 2020. "The Value of Cluster Association for Digital Marketing in Tourism Regional Development," Sustainability, MDPI, vol. 12(23), pages 1-18, November.
- Manfred Lenzen & Mengyu Li & Arunima Malik & Francesco Pomponi & Ya-Yen Sun & Thomas Wiedmann & Futu Faturay & Jacob Fry & Blanca Gallego & Arne Geschke & Jorge Gómez-Paredes & Keiichiro Kanemoto & St, 2020. "Global socio-economic losses and environmental gains from the Coronavirus pandemic," PLOS ONE, Public Library of Science, vol. 15(7), pages 1-13, July.
- Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
- Leeflang, Peter S.H. & Verhoef, Peter C. & Dahlström, Peter & Freundt, Tjark, 2014. "Challenges and solutions for marketing in a digital era," European Management Journal, Elsevier, vol. 32(1), pages 1-12.
- Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel & Ekinci, Yuksel, 2015. "Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers," Journal of Business Research, Elsevier, vol. 68(9), pages 1829-1835.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Jochen Wulf, 2020. "Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 39-68, April.
- Alf Hornborg, 2021. "Beyond the Image of COVID-19 as Nature’s Revenge: Understanding Globalized Capitalism through an Epidemiology of Money," Sustainability, MDPI, vol. 13(9), pages 1-11, April.
- Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
- Teresa Costa & Maria de Lurdes Calisto & Sandra Nunes & Margarida Dias, 2023. "A Literature Review on Networks and Sustainable Development in Sea Tourism Entrepreneurship," Sustainability, MDPI, vol. 15(3), pages 1-14, January.
- Ali Farazmand & Elina Simone & Giuseppe Lucio Gaeta & Salvatore Capasso, 2022. "Corruption, lack of Transparency and the Misuse of Public Funds in Times of Crisis: An introduction," Public Organization Review, Springer, vol. 22(3), pages 497-503, September.
- repec:mth:ijmis8:v:4:y:2019:i:1:p:1-19 is not listed on IDEAS
- Tafesse, Wondwesen & Wood, Bronwyn P., 2021. "Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Chen, Ying-Ju & Zenou, Yves & Zhou, Junjie, 2022. "The impact of network topology and market structure on pricing," Journal of Economic Theory, Elsevier, vol. 204(C).
- Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
- Veronica Gabrielli & Ilaria Baghi, 2019. "How to choose the endorser: An experimental analysis on the effects of fit and notoriety," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(4), pages 57-89.
- Horstmann, Felix, 2017. "Measuring the shopper's attitude toward the point of sale display: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 112-123.
- Osorio, MarÃa Lucila & Centeno-Velázquez, Edgar & López-Pérez, MarÃa Eugenia & del Castillo, Ernesto, 2021. "Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Santhani M. Selveindran & Gurusinghe D N Samarutilake & David Santiago Vera & Carol Brayne & Christine Hill & Angelos Kolias & Alexis J Joannides & Peter J A Hutchinson & Andres M Rubiano, 2021. "Prevention of road traffic collisions and associated neurotrauma in Colombia: An exploratory qualitative study," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-23, March.
- Mei Li & Gregory Trencher & Jusen Asuka, 2022. "The clean energy claims of BP, Chevron, ExxonMobil and Shell: A mismatch between discourse, actions and investments," PLOS ONE, Public Library of Science, vol. 17(2), pages 1-27, February.
- Jinquan Ye & Yifan Song & Yurong Liu & Yun Zhong, 2022. "Assessment of medical waste generation, associated environmental impact, and management issues after the outbreak of COVID-19: A case study of the Hubei Province in China," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-17, January.
- Nurhasniza Idham Abu Hasan & Nur Faezah Jamal & Mohd Sapuan Baharuddin & Nor Mariyah Abdul Ghafar, 2023. "Factors Influencing Sustainable Consumption of Malaysian Households from Perspectives of Income and Consumption Expenditure," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(9), pages 136-141, September.
- Rosita Capurro & Michele Galeotti & Stefano Garzella, 2018. ""Mondo reale-tradizionale" e "mondo digitale", strategie aziendali e web intelligence: il futuro del controllo e della gestione delle informazioni," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2018(2 Suppl.), pages 83-111.
- Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Fernando Rebola & Luís Loures & Paulo Ferreira & Ana Loures, 2022. "Inland or Coastal: That’s the Question! Different Impacts of COVID-19 on the Tourism Sector in Portugal," Sustainability, MDPI, vol. 14(23), pages 1-9, December.
- Ketron, Seth, 2017. "Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity," Journal of Business Research, Elsevier, vol. 81(C), pages 51-59.
- Aleti, Torgeir & Pallant, Jason I. & Tuan, Annamaria & van Laer, Tom, 2019. "Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 17-32.
More about this item
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2024-04-01 (Marketing)
- NEP-TUR-2024-04-01 (Tourism Economics)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:m97kd. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.