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Competitive Strategies: A New Perspective on the Internationalization of the Czech Enterprises

Author

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  • Šárka Zapletalová

    (Department of Business Economics and Management, School of Business Administration, Silesian University)

Abstract

The entrance of an enterprise on the market itself allows for a significant business opportunity. The entrance and activities of entrepreneurial subjects on the international markets can be complicated owing to a number of factors that are given by the environment on one hand, and by the position and situation of the entrepreneurial subject itself on the other hand. The companies that decide to enter international entrepreneurship must be aware both of entrepreneurship opportunities and risks, which are inseparably connected with entrepreneurship. Entrepreneurial activities on international markets bring significant changes in strategy and strategic management of enterprise and are conditioned by them as well. This paper aims to investigate the competitive strategies of Czech companies on the international markets at the first foreign entrance. The paper is based on data collected in interviews with managers and founders of Czech enterprises. The companies included in the study are those that have already undertaken internationalization activities and are incorporated in the Czech Republic. Strategies of the Czech enterprises have been researched using the method of questioning: the main primary data collection instrument was a questionnaire-interview.

Suggested Citation

  • Šárka Zapletalová, 2016. "Competitive Strategies: A New Perspective on the Internationalization of the Czech Enterprises," Working Papers 0035, Silesian University, School of Business Administration.
    • Handle: RePEc:opa:wpaper:0035
    as

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    More about this item

    Keywords

    Czech enterprises; internationalization; international markets; Porter’s competitive strategy; strategy;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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