How Does Content Aggregation Affect Users' Search for Information?
AbstractThe digital revolution has dramatically reduced search costs for information. Consumers can now access information that is aggregated from many sources. We ask whether aggregators encourage users to ``skim" or investigate content in depth. We exploit a contract dispute that led a major aggregator to remove content from a content provider. We find that after the removal, users were less likely to investigate additional content in depth. Further analysis suggests that the presence of information benefited either very national or local content the most. Our study is the first to measure how new communications technology affects information gathered by consumers.
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Bibliographic InfoPaper provided by NET Institute in its series Working Papers with number 11-18.
Length: 35 pages
Date of creation: Oct 2011
Date of revision: Oct 2011
Contact details of provider:
Web page: http://www.NETinst.org/
News; Online; Search;
Find related papers by JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-11-07 (All new papers)
- NEP-ICT-2011-11-07 (Information & Communication Technologies)
- NEP-IND-2011-11-07 (Industrial Organization)
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