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Trust based marketing on the internet

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Author Info
Urban, Glen L.
Sultan, Fareena.
Qualls, William J. 1953-
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File URL: http://hdl.handle.net/1721.1/2726
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Paper provided by Massachusetts Institute of Technology (MIT), Sloan School of Management in its series Working papers with number WP 4035-98..

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Date of creation: 1998
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Handle: RePEc:mit:sloanp:2726

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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA
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Web page: http://mitsloan.mit.edu/
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Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA

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Keywords: HD28 .M414 no.4035-98

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 16(4), pages 393-408, March.
  2. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  3. Paul Resnick & Neophytos Iacovou & Mitesh Suchak & Peter Bergstrom & John Riedl, 1994. "GroupLens: An Open Architecture for Collaborative Filtering of Netnews," Working Paper Series 165, MIT Center for Coordination Science. [Downloadable!]
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