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• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB06.

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Length: 242 pages
Date of creation: Nov 2001
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Handle: RePEc:lat:gsjrmb:jrmb06

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Keywords: marketing; culture; loisirs; tourisme; sport;

References listed on IDEAS
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1. MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 13(4), pages 473-91, March.
2. Miniard, Paul W, et al, 1991. " Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 18(1), pages 92-107, June.
3. Mitchell, Andrew A, 1986. " The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 13(1), pages 12-24, June.
4. Edell, Julie E & Staelin, Richard, 1983. " The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 10(1), pages 45-61, June.

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