A sociological perspective on measuring social norms by means of strategy method experiments
AbstractThe measurement of social norms plays a pivotal role in many social sciences. While economists predominantly conduct experiments, sociologists rather employ (factorial) surveys. Both methods, however, suffer from distinct weaknesses. Experiments, on the one hand, often fall short in the measurement of more complex elements, such as the conditionality or the level of consensus of social norms. Surveys, on the other, lack the ability to measure actual behavior. This paper argues that the so-called "strategy method" compensates for these weaknesses by combining the observational characteristic of experiments with the conditionality of factorial surveys. We can demonstrate the applicability of the strategy method for the measure- ment of conditional bargaining norms in the case of ultimatum games. To substantiate our claim, we conduct a methodological experiment in which we compare results for the strategy ultimatum game with those from a "conventional" ultimatum game. The strategy method yields higher levels of normative compliance in terms of rejecting "unfair" offers. We conclude that the strategy method rather measures normative expectations whereas the "conventional" ultimatum game the willingness to sacrifice own profits to adhere to these expectations. Our results are consistent with previous comparative research between factorial surveys and observational data.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2009-054.
Date of creation: 06 Aug 2009
Date of revision:
Social norms; measurement; ultimatum game; strategy method; factorial surveys;
Find related papers by JEL classification:
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
- D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-08-08 (All new papers)
- NEP-CBE-2009-08-08 (Cognitive & Behavioural Economics)
- NEP-CSE-2009-08-08 (Economics of Strategic Management)
- NEP-EXP-2009-08-08 (Experimental Economics)
- NEP-GTH-2009-08-08 (Game Theory)
- NEP-MIC-2009-08-08 (Microeconomics)
- NEP-SOC-2009-08-08 (Social Norms & Social Capital)
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Regner, Tobias & Riener, Gerhard, 2012.
"Motivational cherry picking,"
DICE Discussion Papers
68, Heinrich‐Heine‐Universität Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- Luis Miller & Heiko Rauhut & Fabian Winter, 2011. "The emergence of norms from conflicts over just distributions," Jena Economic Research Papers 2011-018, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Fabian Winter, 2013. "Fairness norms can explain the emergence of specific cooperation norms in the Battle of the Prisoners Dilemma," Jena Economic Research Papers 2013-016, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Alice Becker, 2011. "Accountability and the fairness bias in the context of joint production: Effects of bonuses and opportunities," Jena Economic Research Papers 2011-004, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Paolo Crosetto & Ori Weisel & Fabian Winter, 2012. "A flexible z-Tree implementation of the Social Value Orientation Slider Measure (Murphy et al. 2011) - Manual -," Jena Economic Research Papers 2012-062, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Markus Pasche).
If references are entirely missing, you can add them using this form.