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Cognitive and Structural Factors: What Makes Strategy Implementation so Hard?

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  • Kelly Cristiny Chinelato Sacramento
  • Adalberto Americo Fischmann

Abstract

Good strategies do not guarantee business success, unless they are successfully implemented. It is possible to identify some recurring influential factors in the strategy implementation literature: some structural factors ("hard factors") that can be associated with routines, resources and decisions taken at institutional level that affect the behavior of individuals; and cognitive factors (âsoft factorsâ), which refer to the interpersonal processes, that have to be dealt with positive and negative processes and sanctions. The main objective of this research is to map and identify key obstacles and facilitators encountered by administrators at each influential factor in the implementation phase of planned business strategies. A quantitative research was designed, with managers of different hierarchical levels in large private companies headquartered in Brazil. Data was collected through a survey with an online questionnaire and data analysis includes the use of factor frequency analysis. The results show new empirical evidences and identifies potential gaps in the theory of strategic management, as well as managerial contributions.

Suggested Citation

  • Kelly Cristiny Chinelato Sacramento & Adalberto Americo Fischmann, 2019. "Cognitive and Structural Factors: What Makes Strategy Implementation so Hard?," 2019 Papers psa1759, Job Market Papers.
    • Handle: RePEc:jmp:jm2019:psa1759
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    More about this item

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • Y - Miscellaneous Categories

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