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Antecedents of customer loyalty in medical tourism

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  • Panchapakesan, P.

Abstract

With the rise in number of medical travelers exponentially, Indian medical tourism is witnessing a high rate of growth. As many countries are foraying into this promising industry, it is imperative for the medical tourist service providers in India to take cognition of their levels of service in order to meet the expectations of their global consumers. This paper explores the primary antecedents of medical tourists’ loyalty, considering both the functional and the hedonic components of the service. An instrument is also developed to obtain the perceptions of medical tourists as well as to measure the determinants of their loyalty. The major implications of this research are also discussed.

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File URL: http://bru-unide.iscte.pt/RePEc/pdfs/13-03.pdf
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Bibliographic Info

Paper provided by ISCTE-IUL, Business Research Unit (BRU-IUL) in its series Working Papers Series 2 with number 13-03.

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Date of creation: 14 May 2013
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Handle: RePEc:isc:iscwp2:bruwp1303

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Web page: http://bru-unide.iscte.pt/
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Related research

Keywords: Customer Loyalty; Medical Tourism; Medical Tourist; India;

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  1. Ramya M. Vijaya, 2010. "Medical Tourism: Revenue Generation or International Transfer of Healthcare Problems?," Journal of Economic Issues, M.E. Sharpe, Inc., vol. 44(1), pages 53-70, March.
  2. Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata, 1997. " Consumer Information Search Revisited: Theory and Empirical Analysis," Journal of Consumer Research, University of Chicago Press, vol. 23(4), pages 263-77, March.
  3. Oliver Kesar Katarina Rimac, 2011. "Medical Tourism Development in Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 14(2), pages 107-134, November.
  4. de Ruyter, Ko & Bloemer, Jose & Peeters, Pascal, 1997. "Merging service quality and service satisfaction. An empirical test of an integrative model," Journal of Economic Psychology, Elsevier, vol. 18(4), pages 387-406, June.
  5. MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 473-91, March.
  6. Claire Dennet't & ELIZABETH M. INESON & GRAHAM J. STONE & MARK COLGATE, 2000. "Pre-bookable Services in the Chartered Airline Industry: Increasing Satisfaction through Differentiation," The Service Industries Journal, Taylor & Francis Journals, vol. 20(2), pages 82-94, April.
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