Antecedents of customer loyalty in medical tourism
AbstractWith the rise in number of medical travelers exponentially, Indian medical tourism is witnessing a high rate of growth. As many countries are foraying into this promising industry, it is imperative for the medical tourist service providers in India to take cognition of their levels of service in order to meet the expectations of their global consumers. This paper explores the primary antecedents of medical tourists’ loyalty, considering both the functional and the hedonic components of the service. An instrument is also developed to obtain the perceptions of medical tourists as well as to measure the determinants of their loyalty. The major implications of this research are also discussed.
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Bibliographic InfoPaper provided by ISCTE-IUL, Business Research Unit (BRU-IUL) in its series Working Papers Series 2 with number 13-03.
Date of creation: 14 May 2013
Date of revision:
Customer Loyalty; Medical Tourism; Medical Tourist; India;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-06-04 (All new papers)
- NEP-MKT-2013-06-04 (Marketing)
- NEP-TUR-2013-06-04 (Tourism Economics)
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