Antecedents of customer loyalty in medical tourism
AbstractWith the rise in number of medical travelers exponentially, Indian medical tourism is witnessing a high rate of growth. As many countries are foraying into this promising industry, it is imperative for the medical tourist service providers in India to take cognition of their levels of service in order to meet the expectations of their global consumers. This paper explores the primary antecedents of medical tourists’ loyalty, considering both the functional and the hedonic components of the service. An instrument is also developed to obtain the perceptions of medical tourists as well as to measure the determinants of their loyalty. The major implications of this research are also discussed.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by ISCTE-IUL, Business Research Unit (BRU-IUL) in its series Working Papers Series 2 with number 13-03.
Date of creation: 14 May 2013
Date of revision:
Customer Loyalty; Medical Tourism; Medical Tourist; India;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-06-04 (All new papers)
- NEP-MKT-2013-06-04 (Marketing)
- NEP-TUR-2013-06-04 (Tourism Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- de Ruyter, Ko & Bloemer, Jose & Peeters, Pascal, 1997. "Merging service quality and service satisfaction. An empirical test of an integrative model," Journal of Economic Psychology, Elsevier, vol. 18(4), pages 387-406, June.
- Ramya M. Vijaya, 2010. "Medical Tourism: Revenue Generation or International Transfer of Healthcare Problems?," Journal of Economic Issues, M.E. Sharpe, Inc., vol. 44(1), pages 53-70, March.
- Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata, 1997. " Consumer Information Search Revisited: Theory and Empirical Analysis," Journal of Consumer Research, University of Chicago Press, vol. 23(4), pages 263-77, March.
- MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 473-91, March.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Henrique Monteiro).
If references are entirely missing, you can add them using this form.