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Film availability in Netflix country stores in the EU

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Abstract

This study compares the film catalogues among the 11 Netflix country stores in the EU that provide film streaming services to consumers on the basis of a subscription (SVOD) business model. We estimate cross-border availability of films in Netflix in the EU at 31%, somewhat lower than the 40% availability of downloadable films in the Apple iTunes stores in the EU. Availability patterns are to a large extent driven by consumer preferences and geographical and linguistic proximity. The average delay in availability between theatre and Netflix release (windowing) in the EU11 is 326 days, with wide variations across countries, compared to only 112 days delay in the US. Windowing delays are shortening for more recent films. For a sample of films in the UK Netflix catalogue we find that they remain available for 340 days on average.

Suggested Citation

  • Michail Batikas & Estrella Gomez Herrera & Bertin Martens, 2015. "Film availability in Netflix country stores in the EU," JRC Working Papers on Digital Economy 2015-11, Joint Research Centre.
    • Handle: RePEc:ipt:decwpa:2015-11
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC98020
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    Cited by:

    1. Georgios Alaveras & Estrella Gomez-Herrera & Bertin Martens, 2018. "Cross-border circulation of films and cultural diversity in the EU," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 645-676, November.
    2. Annette Broocks & Zuzanna Studnicka, 2021. "Gravity and trade in video on demand services," JRC Working Papers on Digital Economy 2021-12, Joint Research Centre.
    3. Georgios Alaveras & Estrella Gomez Herrera & Bertin Martens, 2015. "Geographic Fragmentation in the EU Market for e-Books: The case of Amazon," JRC Working Papers on Digital Economy 2015-13, Joint Research Centre.

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    More about this item

    Keywords

    Netflix; digital film; video on demand; VoD; film catalogues;
    All these keywords.

    JEL classification:

    • F15 - International Economics - - Trade - - - Economic Integration

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