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Concept of Customer Relationship Management as an example of innovation in banking sector

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Author Info
Monika Urbanowicz () (IET, FCT-Universidade Nova de Lisboa)
Abstract

Banks that has introduced CRM system had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.

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File URL: http://hdl.handle.net/10362/1729
File Format: application/pdf
File Function: First version, 2008
Download Restriction: no

Publisher Info
Paper provided by Universidade Nova de Lisboa, IET-Research Center on Enterprise and Work Innovation, Faculty of Science and Technology in its series IET Working Papers Series with number 06/2008.

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Length: 19 pages
Date of creation: Aug 2008
Date of revision:
Handle: RePEc:ieu:wpaper:07

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Related research
Keywords: CRM system; banking management; organisation;

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