The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers
AbstractDo newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.
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Bibliographic InfoPaper provided by Hogeschool-Universiteit Brussel, Faculteit Economie en Management in its series Working Papers with number 2012/05.
Length: 30 page
Date of creation: Jan 2012
Date of revision:
advertising; advertising bias; commercial bias; media bias; newspapers;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-04-23 (All new papers)
- NEP-CUL-2012-04-23 (Cultural Economics)
- NEP-MKT-2012-04-23 (Marketing)
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- De Smet, Dries & Vanormelingen, Stijn, 2011. "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers 2011/37, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
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