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The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers

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Author Info

  • De Smet, Dries

    (Center of Economic Studies and Licos Centre for Institutions and Economic Performance KULeuven)

  • Vanormelingen, Stijn

    ()
    (Hogeschool-Universiteit Brussel (HUB))

Abstract

Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.

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File URL: https://lirias.hubrussel.be/bitstream/123456789/5850/1/12HRP05.pdf
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Bibliographic Info

Paper provided by Hogeschool-Universiteit Brussel, Faculteit Economie en Management in its series Working Papers with number 2012/05.

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Length: 30 page
Date of creation: Jan 2012
Date of revision:
Handle: RePEc:hub:wpecon:201205

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Web page: http://research.hubrussel.be
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Related research

Keywords: advertising; advertising bias; commercial bias; media bias; newspapers;

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Cited by:
  1. Fabrizio Germano & Martin Meier, 2010. "Concentration and self-censorship in commercial media," Economics Working Papers 1256, Department of Economics and Business, Universitat Pompeu Fabra.
  2. De Smet, Dries & Vanormelingen, Stijn, 2011. "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers 2011/37, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.

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