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The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers

Author

Listed:
  • De Smet, Dries

    (Center of Economic Studies and Licos Centre for Institutions and Economic Performance KULeuven)

  • Vanormelingen, Stijn

    (Hogeschool-Universiteit Brussel (HUB))

Abstract

Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.

Suggested Citation

  • De Smet, Dries & Vanormelingen, Stijn, 2012. "The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers," Working Papers 2012/05, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
    • Handle: RePEc:hub:wpecon:201205
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    Cited by:

    1. De Smet, Dries & Vanormelingen, Stijn, 2011. "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers 2011/37, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
    2. Germano, Fabrizio & Meier, Martin, 2013. "Concentration and self-censorship in commercial media," Journal of Public Economics, Elsevier, vol. 97(C), pages 117-130.
    3. Blasco, Andrea & Pin, Paolo & Sobbrio, Francesco, 2016. "Paying positive to go negative: Advertisers׳ competition and media reports," European Economic Review, Elsevier, vol. 83(C), pages 243-261.
    4. Gambaro, Marco & Puglisi, Riccardo, 2015. "What do ads buy? Daily coverage of listed companies on the Italian press," European Journal of Political Economy, Elsevier, vol. 39(C), pages 41-57.
    5. Ruenzi, Stefan & Focke, Florens & Niessen-Ruenzi, Alexandra, 2014. "A Friendly Turn: Advertising Bias in the News Media," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100497, Verein für Socialpolitik / German Economic Association.

    More about this item

    Keywords

    advertising; advertising bias; commercial bias; media bias; newspapers;
    All these keywords.

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